ALDOInspired by I do
While weddings are often enchanting and dreamy, for many, wedding planning rhymes with high stress and high spending. With wedding-season upon us, ALDO wanted to spoil its consumers with a gift that would ease the process and turn this experience into its rightful, magical moment.
Made in selected 3 Pinterest influencers, whose total reach exceeded 5.16M people. These Pinterest gurus created wedding-themed inspirational boards while simultaneously promoting a contest where future brides had a chance of winning shoes and accessories for their wedding party (bride, bridesmaids, best man).