Danone – OikosEscape Moments
Oikos wanted to reinforce the notion of escape moments, allowing us to set aside our daily challenges to make room for the experiences that matter the most to us.
Made in selected 12 key influencers and launched a four-month long strategic movement. Made in invited influencers to share their escape moments with their community, and simultaneously encouraging them to do the same. A contest was also held, offering Canadians the opportunity to win $500 Air Canada gift cards.