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Asian Beauty Tips

Lancôme, Giorgio Armani, Yves Saint-Laurent, Biotherm, Kiehl’s, Shu Uemura & Clarisonic, different brands from the luxe division of L’Oréal Canada, collaborated to create a strategic influence marketing program with the goal of seducing the Asian-Canadian target.

In order to generate relevant content, Made in asked YouTubers to create their videos around the theme #asianbeautytips. They shared with their audience their best tips and advice on how to feel confident and to enhance their beautiful assets.

  • +2.68M reach
  • +23K engagements
  • +518K views