Meet Shu

Shu Uemura

Pastel Look

Shu Uemura launched an extensive color makeup palette featuring pastels as the star shades. The brand wanted to invite women to touch, play and create infinite looks with playful mix & match, draw & blend make-up.

Made in selected seven Pinterest influencers to promote the palette through attracting visuals and to invite consumers to try the product.

  • + 10.5 M reach
  • 7 influencers