Meet Shu

Shu Uemura

La Palette

shu uemura approached Made in to elaborate and set up an innovative digital strategy promoting custom palettes through bloggers’ and vloggers’ scope.

Thanks to a close collaboration between Made in and the brand, three top bloggers created personalized looks with the palettes. The created content has been shared on bloggers social networks and highlited on shu uemura's website.

  • + 43 influencers' publications
  • + 6.42 M minutes watched on youtube
  • 98.72 % like to dislike ratio