Meet Smart

Smart Set

1 Piece 10 Styles

To tell the story of their fw'14 collection, Smart Set looked to Made in for top tier Fashion influencers to share Smart Set looks.

Made in teamed up with 10 fashion bloggers for a fun and engaging 6 months project. Each month, participating bloggers and one invited blogger styled a certain piece of clothing from Smart Set and share the look through a blog article and social networks publications.

  • 55 created looks
  • 167 influencers' publications
  • + 300K social media reach