Influencers meet at Milk & Bone’s exclusive show produced by Le Collectif Vidéotron

The first chapter of the Videotron Collective‘s events opens ups with the famous Montreal electro-pop duo Milk & Bone. To celebrate the launch of the new Sony Xperia XA1, the Videotron Collective organised his first exclusive concert at Le Bain Mathieu.  Camille Poliquin & Laurence Lafond-Beaulne electric voices mixed up with art performances – hypnotic projections, mesmerizing danses – to delight 300 privilileged Montrealers who had the chance to attend the show. Many influencers were in the crowd to give a digital resonance to this incredible event.

Get your bath duck.

Some days before the event, influencers highlighted a mysterious bath duck who was actually an insolite object which served as a invitation to enter the show.

CHLOÉ DUMONT

FRANCIS DUVAL

NAOMI FONTAINE

A fascinating show.

A few privileged people had the chance to attend the live-show at Le Bain Mathieu ; though the event could resonate thanks to the power of diffusion of the influencers who were present at the show.

LUDOVIC PHOTOGRAPHIE

ALI INAY

VINCENT BRILLANT

For its first event, Vidéotron put its technologic expertise to the service of the duo Milk & Bone to create a new version of their show.

A campaign by Made in

Vincent Bronner

Vincent Bronner

French marketer expat in Montreal, Vincent works as an Influencer Project Manager at Made in. He is a travel enthusiast and has a strong interest in brands' digital strategies.

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