Moms from Québec promote BAD MOMS 2

For Bad Moms 2, the Films Séville worked with Made in Agency to develop an influencer marketing campaign. Made is recruited a dozen moms to create content about how moms from Québec can behave like bad moms.

A dozen mom influencers

With moms from Québec (Parfaite Maman Imparfaite, Maman Caféine, Mère Ordinaire, Parfaite Maman Cinglante, La Récréation, C’est ça la vie, Tellement Mom, Karine Pothier, Mom Ready 2 Go, Maman Favoris), the film’s premiere got a lot of publicity with a potential reach of 500 000 people exposed on social media.

A contest to attend the premiere

November 1st, the theaters in Québec city, Trois-Rivières, Brossard, Sherbrooke, Chichoutimi, et Gatineau were full for BAD MOMS 2. In this campaign, the ambassadors had the chance to give away tickets to their audiences.

★★★CONCOURS ★★★Gagnez une paire de billets pour la première du film "Les mères indignes se tapent Noël"…

Posted by La parfaite maman imparfaite on Tuesday, October 17, 2017

🎬🎞🎥🍿CONCOURS🍿🎥🎞🎬LES MÈRES INDIGNES SE TAPENT NOËL 🎄 6 PAIRES de BILLETS à Gagner pour la première en salle le 1er…

Posted by Maman caféine on Friday, October 20, 2017

To enter the contest, moms had fun sharing their bad mom stories. We’ve learned that some moms pretend to be allergic to animals just not to have animals’ home. Others take their children to parties just not to miss their favorite DJ set, other give their children iPads to get some calm.

Prank my child

Maman Caféine & Mom Ready 2 Go had fun pranking their children during the campaign. Maman Caféine has his children believe that he’s stuck in the cheminee whereas Mom Ready 2 Go has his children believe that Santa won’t come in 2018.

👻👻👻PRANK DE MOM👻👻👻L’halloween fait à peine passer que déjà le stress de Noël envahit la maison… J’ai donc décidé de jouer un petit tour aux enfants ce matin et je l’avoue, ça m’a drôlement fait du bien ! #Mèresindignes D’ailleurs, je sens que le film : « Les Mères indignes se tapent Noël » , qui sort demain, 1er Novembre 2017, dans les cinémas, me fera FORTEMENT rire et déculpabiliser ! 😂😂😂🙊Et vous ? Irez-vous voir ce petit chef d’oeuvre dans un ciné près de chez vous ? Les Films Séville

Posted by Maman caféine on Tuesday, October 31, 2017

La vérité sur Noël et les fêtes

During this campaign, Moms enjoyed to say loud what every mom thinks when the festive period starts. Caroline from the blog  c’est ça la vie is wondering whether or not she should cook a turkey or have food delivered like Mila Kunis in the movie.

Êtes-vous #1 ou #2? 🦃 ou 🥡Hier soir, j'ai eu le bonheur d'assister à la première du film "Les mères indignes se tapent…

Posted by C'est ça la vie on Thursday, November 2, 2017

A premiere at Cineplex VIP Brossard

Ce soir avec mon amie Annie j'ai laissé les enfants à Papa pour aller au lancement du film Bad Moms PARCE QUE OUI ! Je…

Posted by La Récréation on Wednesday, November 1, 2017

With this campaign, Made in shows its expertise in influencer marketing in the cinema industry.

Vincent Bronner

Vincent Bronner

French marketer expat in Montreal, Vincent works as an Influencer Project Manager at Made in. He is a travel enthusiast and has a strong interest in brands' digital strategies.

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