Marie-Eve is a world traveler and internet has no secrets for her. She writes for Expedia Canada and AFAR Magazine. She’s a professional blogger and a social media specialist, she travels around the globe in search of the best latte and talks about her findings on her blog, To Europe And Beyond.
During this lecture, Marie-Eve shared her tips to stand out and have more traffic to your blog thanks to Pinterest. Marie-Eve began by giving small information. For example, did you know that Pinterest has over 73 million users and 85% are women?
Marie then inform us that on Pinterest, as for a blog, you have to position yourself as an expert by pinning authentically but especially by varying the pins between self-promotion and pins that strengthen your position of expert .
When it comes to self-promotion, be careful to the size of your images. Prefer pictures in a portrait format (vertical) rather than photos in a landscape format. Remember also to insert a pluggin “pin it” on your blog.
Marie-Eve finally ended her lecture by advising influencers to analyze their performance. In fact, Pinterest has an Analytics section that allows you to see, for example, what are the interests of your subscribers, what are your best performing pins, etc.