It is that time of the year – Summer is in full swing, the sun is out, the weather is nice, and everyone you know is travelling to amazing destinations. You know what we’re talking about – that time of the year where your Instagram feed is filled with photos of breathtaking beaches, landscapes and views, giving you major FOMO!
Sally Hansen launched its Miracle Gel Cuba Craze collection, with one top coat and five beautiful colours inspired by the latin country, and designed to allow you to escape to the Cuban seaside at any time of the day. Wanting to take it to the next level, the brand hosted a contest, where participants could enter for a chance to win a trip for two to Cuba. To highlight this launch, the brand collaborated with Made in to create a strategic program, spreading the word about the collection far and wide.
Made in recruited 18 Canadian influencers, who were given the mission of creating photos and videos inspired by the products and introducing the Cuba Craze collection as the go-to colours this Summer. The Instagramers and YouTubers then invited their audience to participate in the contest by clicking on the link in their bio, which re-directed users to the brand’s website.
Due to its strategy which relied on the selection of the perfect influencers and thorough guidance throughout the content creation process, the campaign generated over 40, 000 engagements and reached over one million people.
Take a look at some of the content produced in the campaign:
I’m obsessed with the new colourful @SallyHansenCa #CubaCraze collection. They are a perfect compliment to my playful summer spirit. The quick and easy two step process will leave you with a salon grade manicure without ever having to leave your home! . Want to win a trip for two valued at $2000 to Cuba?! Simply click the link in bio and fill out the contest form. Open to +18 Canadian residents only. Contest ends July 30th. Winner will be announced Aug 15t. Good luck! #miraclegel #sallyhansen . . #fwis #flatlay #travelblogger #travel #fashionblogger #styleblogger #torontoblogger #toronto #fashion #bblogger #canadianblogger #contest #stylediaries #styleblogger #travelwithpwa
Trading in my usual dark purple nails for gold this summer… I do my own nails and love that the @sallyhansenca Miracle Gel lasts so much longer than traditional nail polish, but can be removed with regular remover. I’m teaming up with them to offer you crazy kids a chance to win a trip to Cuba ($2000 value)! Follow the link in bio to enter… good luck! #miraclegel #cubacraze #partner *Open to 18+ years old Canandian residents only; ends July 30th. Winner will be announced August 15th.
I used @sallyhansenca Miracle Gel Cuba Craze collection nail polish on my recent vacation and it was the easiest thing ever. Quick application, no UV lamp necessary, and it can be removed with regular nail polish remover! CONTEST ALERT: I’m also partnering with @sallyhansenca to give away a trip for 2 to Cuba. Click the link in my bio to enter. Open to +18 Canadian residents only. Contest ends July 30th. Winner will be announced Aug. 15th! – #miraclegel #cubacraze #ad #flatlay #flatlays #fromabove #viewfromabove #nailpolish #fashionpost #fashifeen #livelovebeauty #picoftheday #fashionblog #fashionblogger #flashesofdelight #livethelittlethings #makemoments #petitejoys #pursuepretty #simplepleasures #thatsdarling #thehappynow #seekthesimplicity #theartofslowliving #lovelysquares #doitforthegram #postitfortheaesthetic #momentslikethis #darlingweekend #livebeautifully
4. TTSandra’s Casual Summer Style Lookbook
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