When fashion meets supermarkets on Instagram

Content on Instagram has never stopped evolving over the years and the field of fashion is one of a captivating example. I wanted to share with you today one of the current most followed trend by some of the best content creators on the platform: the fashion photo taken in the supermarket. From Stockholm to Los Angeles to Madrid or Brussels, this type of publication is flourishing among Instagram fashion influencers around the world.

Desire for a return to the beginnings of the platform where one posted his daily in the rough, embellished with the choice of a light filter and frame that one would consider doubtful today? I don’t think so.

Fashion content creators have continued to professionalize themselves over the course of the years and some are increasingly distinguished by their more editorial side. Here are some recent examples below to inspire you!

I have not seen yet grocery stores or supermarket chains capitalizing on the trend to stand out from the traditional influence marketing campaign with recipes or meal flatlays shared at the table, are the bets launched?

In France, who from Carrefour, Leclerc, Monoprix or Lidl will embark on editorial fashion / real life positioning? In Canada: Loblaws, Maxi, Sobeys, FreshCo? In the US: Aldi, Costco, Walmart, Trader Joe’s, Stop & Shop, Whole Foods?

Feel free to contact Made in to help you stand out in your influence marketing strategies!

Lima Ché alias @lismaswardrobe

Veronica Ferraro

Maya Nilsen

Julia Dang alias The Line Up


Violetta Komyshan

Alexandra Spence alias @okayandie

Alessa Winter

Ania Boniecka alias @aniab


Même le compte Instagram mode parodique à base de montage a remasterisé Claudia Schiffer pour Chanel dans le rayon coloration.

Aurélie Sauthier

Aurélie Sauthier

President at Made in (Content & Influencer Marketing Agency)

A born entrepreneur, Aurélie Sauthier founded Made In in 2011 while no one knew what a major trend it would become for marketers. Aurélie now travels the world on the lookout for industry trends. You can see her frequently lecturing all over Canada and internationally.

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