Retailers, rejoice! Instagram has yet again announced new features that will make shopping directly on the platform easier for followers. Everyone else, beware! What was once a dreamy aesthetic getaway to scroll through beautiful things can now hurt your wallet if you don’t practice self-restraint!
What is Instagram Shopping?
Since the end of 2016, the app has been partnering with a selection of brands (Macy’s, Kate Spade NY, etc. by allowing them to add links directly on their published photos.
As of last week, Instagram Shopping, was made available to US apparel, jewelry and beauty retailers.
Mary Beech, evp and marketing at Kate Spade New York, said in a statement that it allows her customers “to seamlessly tap and shop the product—going from inspiration to information to purchase in just a few steps—we’re excited to see where the feature continues to take us.”
Areas for Improvement?
For the moment, its only a single photo, but videos and shoppable carousels are most likely the next updates this feature will see.
The social media platform announced that it’s ““giving businesses the power to create and tag a post with products directly from their iOS mobile phone. Once a business has a product catalog connected to their account, tagging a product is as simple as tagging a person in a post.”
Instagram also announced that they will support retailers with behavioural data – how many people clicked on the shoppable items etc- in order to help them create more relevant content.
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