Kiehl’s partnered with indie pop duo Tegan and Sara to raise funds for the Tegan and Sara Foundation. The signers designed two limited edition packagings of the iconic Kiehl’s Ultra Facial cleansers. All profits from the sales of the cleansers are donated to the Tegan and Sara Foundation which fights for economic justice, health, and representation for LGBTQ girls and women. In order to increase awareness for the collaboration, Kiehl’s approached Made in to plan an influencer marketing campaign.
Made in was proud to contribute to this great initiative, and recruited nine Canadian influencers for the campaign. The content created by the influencers was published mainly on Instagram with one YouTube video integration. Made in also made sure to have a good proportion of influencers in Vancouver, as the influencers were invited to attend the private Tegan and Sara concert organized by Kiehl’s.
The influencers created colourful content to emphasize the unique limited edition packaging of the limited edition cleansers designed by Tegan and Sara. The influencers also hosted a giveaway to offer their audience the chance to win the products and tickets to the private concert.
Toronto content creator Cher Bai created a beautiful flatlay with the products. The unique packaging of the two cleansers added a cute pop of colour to her photo.
Giveaway Time🎉🎉🎉Now like this picture, tag a friend and follow @kiehlscanada for a chance to win both cleansers and a unique tote bag! One lucky winner will be announced on the 9th💕Get your limited edition cleanser from @kiehlscanada x @teganandsara and support the @teganandsarafoundation! Their foundation fights for LGBTQ women and 100% of net profit will be donated to the Tegan and Sara foundation. Shop the cause, because together we can make a difference👊🏻#KIEHLSxTNS
Victoria from @thelustlitt found a great way to showcase the beautiful colours of the packaging while respecting the muted colours of her Instagram feed.
✨GIVEAWAY✨ Kiehlin’ my skincare w/ @kiehlscanada. You guys already know how much of a fan I am of their products, so I’m beyond excited to be partnering with them to spread awareness of their limited edition collab w/ @teganandsara. 100% of the net profits from sales are going to go torwards the @teganandsarafoundation that fights for economic justice, health, and representation for LGBTQ girls and women. — Want to win the Ultra Facial Cleanser gift pack? Here’s how to enter: 1. Like this photo 2. Must be following both my account @thelustlistt and @kiehlscanada 3. Tag a friend below You can enter as many times as you’d like by tagging more friends! This contest is only open within Canada and the winner will be contacted via DM on February 11th, 2017. Good luck! 😊#KIEHLSxTNS #partner
Beauty YouTuber Allana Davison published a cute photo of herself trying out the Kiehl’s cleanser. Allana also featured the product in a Valentine’s Day special Get Ready With Me video on her YouTube channel as part of her pre-makeup skincare routine.
WIN TICKETS TO SEE TEGAN AND SARA WITH KIEHL’S in Vancouver! Congrats @brittniseryne ✨ The Tegan and Sara Foundation fights for economic justice, health and representation for LGBTQ girls and women and 100% of the net profits of the Kiehl’s limited edition Ultra Facial Cleanser (oil free cleanser version too) are donated to the Foundation! @teganandsara @teganandsarafoundation #KIEHLSxTNS
Alexandra, content creator for To Vogue or Bust, showcased the products in a feminine flatlay embellished with macaroons, candles and flowers.
GIVEAWAY TIME | Beauty that supports women AND a chance for you & a friend to win big! 🌸 Enter to win 2 tickets to a private @teganandsara show in #YVR, these limited edition @kiehlscanada cleansers & a tote bag! To enter: 1. like this picture, 2. follow @kiehlscanada 3. tag your lucky friend in the comments below! Contest closes in 3 days – good luck! And PS 100% of net profits from the sale of these cleansers are going to the @teganandsarafoundation, in support of LGBTQ women & girls, so invest in your skin for a great cause! #KIEHLSxTNS . . UPDATE | Congrats @mlle_dm! You won the giveaway! Stay tuned for more giveaways soon if you didn’t win this one!
Vancouver blogger Alanna from @xandervintage created a beautiful photo with the product which perfectly complemented her peach coloured hair.
CONTEST: excited to be teaming up with @kiehlscanada and the @teganandsarafoundation to give away concert tickets to @teganandsara’s show in Vancouver this Feb 21st, the limited edition cleansers & a tote bag! 100% of the net profits of these Kiehl’s products are donated to the amazing Tegan and Sara Foundation (they fight for economic justice, health, and representation for LGBTQ girls and women). ENTER: Like this image, follow @kiehlscanada, and tag the friend you’d take to the concert with you below! Good luck and I’ll see you at the concert 😉 #KIEHLSxTNS
Kiara from the blog Tobruck Ave. create a lovely photo that reflects her boho and wanderlust style.
GIVEAWAY CLOSED ♢ A fresh face starts with the newest @kiehlscanada x @teganandsara cleanser. Enter to win both their uniquely created cleansers that support the @teganandsarafoundation along with a special tote bag as well as tickets to a private concert in Vancouver, by following these simple steps below. 👇🏻 The winner will be announced Feb 13th. CONGRATS @chrisweberhair you are the WINNER! 💙
Toronto influencer Dani Roche created a beautiful colour blocking photo which fits perfectly with the unique packaging designed by Tegan and Sara.
“So Jealous” by @teganandsara proved to be the soundtrack to my formative years (and much teenage angst). Fast forward 12 years and 4 albums and I am pleased to have the opportunity to support the @teganandsarafoundation through the limited edition @kiehlscanada x @teganandsara collection. 100% of net profits will be donated to support economic justice, health, and representation for LGBTQ youth. #KIEHLSxTNS #sponsored
Rising YouTube star Gabrielle Marion happily participated in the campaign and published a photo of herself with the products.
Je ne peux plus me passer des magnifiques produits Kiehl’s designés en colllaboration avec @teganandsara. 😍 La @teganandsarafoundation vient en aide aux femmes de la communauté LGBTQ, une cause qui me touche personnellement ! ATTENTION CONCOURS : aime la photo, identifie un(e) ami(e) dans les commentaires et suis @kiehlscanada pour une chance de gagner les produits de la collaboration + un tote bag ! #kiehlsxtns
Montreal influencer Arielle Tan set up a beautiful flatlay to display the products and livened it up with pretty flowers and accessories.
✨Giveaway CLOSED | Concours FERMÉ ✨ Gagnante: @ zozinette127 Just received these new limited edition cleansers from @kiehlscanada x @teganandsara and I am in love😍 All the profits from their sale go to the @teganandsarafoundation which fights for economic justice, health and representation for LGBTQ girls and women🙌🏻 •Rules to win the cleansers + a tote bag!• 1. Like the picture 2. Tag a friend 3. Follow @kiehlscanada Ends Feb 10 | Fini le 10 février #KIEHLSxTNS
The influencers chosen by Made in created a variety of beautiful photos to raise awareness for the great partnership between Kiehl’s and Tegan and Sara.