Kiehl’s x Tegan and Sara Influencer Marketing Campaign

Kiehl’s partnered with indie pop duo Tegan and Sara to raise funds for the Tegan and Sara Foundation. The signers designed two limited edition packagings of the iconic Kiehl’s Ultra Facial cleansers. All profits from the sales of the cleansers are donated to the Tegan and Sara Foundation which fights for economic justice, health, and representation for LGBTQ girls and women. In order to increase awareness for the collaboration, Kiehl’s approached Made in to plan an influencer marketing campaign.

Made in was proud to contribute to this great initiative, and recruited nine Canadian influencers for the campaign. The content created by the influencers was published mainly on Instagram with one YouTube video integration. Made in also made sure to have a good proportion of influencers in Vancouver, as the influencers were invited to attend the private Tegan and Sara concert organized by Kiehl’s.

The influencers created colourful content to emphasize the unique limited edition packaging of the limited edition cleansers designed by Tegan and Sara. The influencers also hosted a giveaway to offer their audience the chance to win the products and tickets to the private concert.

@chermycloset

Toronto content creator Cher Bai created a beautiful flatlay with the products. The unique packaging of the two cleansers added a cute pop of colour to her photo.

@thelustlistt

Victoria from @thelustlitt found a great way to showcase the beautiful colours of the packaging while respecting the muted colours of her Instagram feed.

✨GIVEAWAY✨ Kiehlin’ my skincare w/ @kiehlscanada. You guys already know how much of a fan I am of their products, so I’m beyond excited to be partnering with them to spread awareness of their limited edition collab w/ @teganandsara. 100% of the net profits from sales are going to go torwards the @teganandsarafoundation that fights for economic justice, health, and representation for LGBTQ girls and women. — Want to win the Ultra Facial Cleanser gift pack? Here’s how to enter: 1. Like this photo 2. Must be following both my account @thelustlistt and @kiehlscanada 3. Tag a friend below You can enter as many times as you’d like by tagging more friends! This contest is only open within Canada and the winner will be contacted via DM on February 11th, 2017. Good luck! 😊#KIEHLSxTNS #partner

A post shared by Victoria H. (@thelustlistt) on

@allanadavison

Beauty YouTuber Allana Davison published a cute photo of herself trying out the Kiehl’s cleanser. Allana also featured the product in a Valentine’s Day special Get Ready With Me video on her YouTube channel as part of her pre-makeup skincare routine.

@tovogueorbust

Alexandra, content creator for To Vogue or Bust, showcased the products in a feminine flatlay embellished with macaroons, candles and flowers.

@xandervintage

Vancouver blogger Alanna from @xandervintage created a beautiful photo with the product which perfectly complemented her peach coloured hair.

@tobruckave

Kiara from the blog Tobruck Ave. create a lovely photo that reflects her boho and wanderlust style.

@daniesque

Toronto influencer Dani Roche created a beautiful colour blocking photo which fits perfectly with the unique packaging designed by Tegan and Sara.

@it5g4b

Rising YouTube star Gabrielle Marion happily participated in the campaign and published a photo of herself with the products.

@withallmyaffection

Montreal influencer Arielle Tan set up a beautiful flatlay to display the products and livened it up with pretty flowers and accessories.


The influencers chosen by Made in created a variety of beautiful photos to raise awareness for the great partnership between Kiehl’s and Tegan and Sara.

An influencer marketing campaign by Made in. For more examples of campaigns, visit our website.

Sophie De Mondehare

Sophie De Mondehare

As made in’s influencer project manager, Sophie thrives on finding new talents & helping create meaningful, compelling, & coherent campaigns for brands & assuring that they're executed with precision. She loves visiting the latest museum exhibits, dabbling in interior design, discovering new brunch hotspots, & spending time with her dog Lily.

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