Selena Gomez: Instagram queen 2016!

At Made in, we follow the latest developments on Instagram very closely & it is safe to say that Selena Gomez is the Instagram queen of 2016.

Selena Gomez has reached another milestone. She is the first celebrity to have over 100 million followers on Instagram. 113 million followers to be exact, which is almost 14 more than the second most famous celebrities on Instagram, Taylor Swift.

But that’s not all, she also had 8 of the 10 most popular celebrity photos and seven of the top 10 celebrity videos. Her most popular photo is a photo for a Coca-Cola ad, where she drinks from the iconic bottle with her lyrics on it. The photo has over 6,5 million likes and 275,000 comments. Her most popular video has almost 24 million views, almost 5 million likes and 209,000 comments. Selena picked up over 50 million followers in 2016 alone.

when your lyrics are on the bottle 😛 #ad

Een bericht gedeeld door Selena Gomez (@selenagomez) op

This is quite an achievement for Selena since she has had a rough 2016. She has checked herself into rehab and took a 14-weeks break from social media after dealing with anxiety, panic attacks and depression due to her lupus diagnosis.


Why is she so popular on Instagram?

Here are a few reasons that contributed mightily.

She is a Disney girl

Selena Gomez became famous through her roles in Disney films & series. But after that, she kept finding ways to stay in the spotlight, while other Disney stars were long forgotten. Her fans from her time as a Disney star are grown up now and use Instagram to follow their biggest idols.


It has helped a lot as well that she had a relationship with Justin Bieber. In the beginning, the fans were following both of their Instagram accounts to see if they could confirm or deny the ‘Jelena’ rumors. After a while, it was to stay tuned with the latest developments.

She is not like the usual famous celebrities on Instagram

A big thing that divides Selena from other famous celebrities on Instagram, is that she doesn’t plan every post weeks in advance. She posts whatever she wants, whenever she wants… That is why her Instagram looks a lot more natural than some other accounts. She sometimes posts nothing for a long time and then posts 4 pictures almost at once just because she feels like it.

Still, watch out for Emma Watson’s new Instagram account Selena!

Contact Made in to hear about all the latest influence developments & how to use them in your marketing campaigns.

Alice Van Cauwenberghe

Alice Van Cauwenberghe

I am a big fan of social media and traveling. I fell in love with Paris during my first 4-month internship, so this year I came back for another 4 months. I already have a bachelor in Hotel management and am now doing my internship at Made In for my second bachelor International Business Management.

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