The Power of Hashtags – and Why You Should Use it to Propel your Brand

Whether you’re a social media expert or a total novice, it is practically impossible for you to not have come across hashtags. After all, they are everywhere- from Facebook to Twitter and Instagram. If you don’t know much about them, hashtags can easily become overwhelming. Thankfully, we’ve broken them down for you and illustrated why you should use them to boost your brand’s online presence.

First Things First 

Let’s start with the beginning – what exactly is this hashtag phenomenon? Physically speaking, a hashtag is simply composed of a word preceded by the pound symbol (#). But in the world of social media, it’s much more than that. Hashtags are in fact an incredibly powerful tool, allowing your content to reach beyond the boundaries of your following.  When paired up with high quality content that is relevant to your target market, hashtags can propel your brand by generating high exposure to the right pool of consumers.

Using the Right Hashtags 

The concept is simple: think of hashtags as search words that users look up on different social media platforms. The key is to use the right keywords or phrases that your target market will be browsing, in order to allow them to find your content. An analysis of hashtag trends will reveal a series of most used hashtags per category.


Brands should look to include the perfect mix of hashtags that are both relevant to the content and generate high traffic.

Higher Engagement for your Brand

Hashtags have proven to generate higher engagement. Indeed, as you benefit from more visibility, people are inclined to interact with your brand if they like your content. You can therefore capitalize on hashtags to attract people to your profile, and convert them into followers with your content. To create unique and on trend content for your brand, that is appealing and relevant to your audience, contact Made in.

Nadine Nour

Nadine Nour

A self-confessed cat lover, coffee addict and professional bruncher, Nadine is an admirer of Montreal. Her favorite hobbies include travelling around the world, reading, discovering new places and obsessing over anything beauty or fashion related. A lover of influencer marketing, she strives to stay on top of new digital trends by constantly exploring what different social media platforms have to offer, by keeping track of creative content and by identifying up and coming influencers.

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