Integrating Pinterest Influencers into your Marketing Strategy for the Holidays

It is safe to say that Pinterest is THE destination for anyone in need of inspiration, especially when it comes to home & decor. With the holidays fast approaching, this phenomenon is even more enhanced!

Many Pinterest influencers, experts in the field of curating content, love to create beautiful and inspiring boards to contribute to the magic of the holidays, gifting their audience with various amazing ideas. 

Here are some of the most relevant influencers :


Winter/Holiday par Rebecca Gallop


Holidays + Seasons par Ashlyn


Holiday par Elise Joseph


Happy Christmas par Jodi McKee


Holiday par Ali Edwards


This is a key opportunity for brands to capitalize on. Indeed, on top of being the go-to source for inspiration, theses Pinterest experts are also highly influent in the consumer buying process. While consumers spend an average of 60-80$ online through Facebook & Twitter, the sales generated through Pinterest are twice as high! So there’s really no excuse to not integrate a Pinterest strategy into a brand’s promotional plan for the holidays. It will allow the brand to diffuse an authentic and targeted message, while maximizing the campaign’s results.

Contact Made in for more details or take a look at this recent Pinterest campaign created for Aldo.

Aurélie Tisseur

Aurélie Tisseur

A fashion and brunch lover, Aurélie is an Account Manager at Made in. She loves reading, getting inspired, discovering new things and most of all, dancing! Deep down, she is an artist and her creativity allows her to add a touch of beauty in everything she undertakes.

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