It is safe to say that Pinterest is THE destination for anyone in need of inspiration, especially when it comes to home & decor. With the holidays fast approaching, this phenomenon is even more enhanced!
Many Pinterest influencers, experts in the field of curating content, love to create beautiful and inspiring boards to contribute to the magic of the holidays, gifting their audience with various amazing ideas.
Here are some of the most relevant influencers :
Winter/Holiday par Rebecca Gallop
Holidays + Seasons par Ashlyn
Holiday par Elise Joseph
Happy Christmas par Jodi McKee
Holiday par Ali Edwards
This is a key opportunity for brands to capitalize on. Indeed, on top of being the go-to source for inspiration, theses Pinterest experts are also highly influent in the consumer buying process. While consumers spend an average of 60-80$ online through Facebook & Twitter, the sales generated through Pinterest are twice as high! So there’s really no excuse to not integrate a Pinterest strategy into a brand’s promotional plan for the holidays. It will allow the brand to diffuse an authentic and targeted message, while maximizing the campaign’s results.