Snapchat’s Race to Stay Relevant in 2017

Here at Made in, we are constantly keeping an eye on the latest social media developments to determine the best platforms to integrate into our clients’ next campaigns. Snapchat just revealed 4 new features in an attempt to stay on top of the ever competitive, always evolving social media scene.

These updates come in addition to the recently announced Snapchat Spectacles. This is a pretty big deal as we are seeing a social media platform attempt to diversify by starting to develop and offer products!

Below is a look at the latest Snapchat updates that were announced. Let’s see if it’ll be enough to keep them competitive.

1. Snapchat Groups

What appears to be a big push to keep users on the platform, Snapchat’s Group feature lets up to 16 people form a party. Extra features allow for people to leave the group to communicate directly with only one person and then quickly rejoin the bigger conversation. Is this Snapchat’s way of getting back at Whatsapp? The messaging app had   introduced some Snapchat-like filters into the mix not too long ago.

2. SHAZAAM

I love this song!! What was it called?

Well Snapchat can now answer that question for you! Hold down the camera icon to help identify the song! Will this be called “Snazaaming?”. As with Shazaam, you can listen to the song again, find out the lyrics and even watch the video. You can also save for later.

snapchat-shazaam

3. Scissors

You can now cut portions of a message and make your own custom sticker! Fun if you’ve got some extra time to spare or are feeling creative. Could also be a cool idea for companies to integrate their mini logos into the snaps!

4. Paintbrush

Another now available on Snapchat is called “Paintbrush”. This feature allows you to use your creativity to add artistic effects to your snaps! Click on Memories, and select a photo (not video- at least not yet!) and select the paintbrush icon and start working on your masterpiece!

What do you think of these latest updates? Yay or Nay?

Contact us to discuss how we can assist with your social media strategy!

 

Elif Ozdemir

Elif Ozdemir

WHEN NOT MANAGING ACCOUNTS AND AWESOME CAMPAIGNS AT MADE IN, ELIF DEDICATES HER TIME TO RESEARCHING AND PLANNING HER NEXT GETAWAY DESTINATION. HAVING LIVED IN BRAZIL, INDONESIA, NIGERIA, INDIA, TURKEY AND NOW BASED IN CANADA, SHE'S TRULY CONSUMED BY WANDERLUST!

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