Vero Moda and its Influencer Strategy for the Holidays

During the Holidays, social media is the main inspiration and idea destination for the consumers, more specifically YouTube and Instagram

Indeed, at Christmas, 45% of smart phone users search on YouTube for fashion items to purchase. Instagram and its strong visual appeal is also important, with a majority of consumers looking at their feed in search of inspiration.

Made in collaborated with different influencers to showcase Vero Moda’s products, generating multiple ideas of looks for the holidays.

Here are few of the created contents:

Sarah Couture, Instagram

Émilie Lévesque, Instagram

Hermust, Instagram

My name is jess Lennon ! 😎 #womansfashion @veromoda #streetstyle #shearlingcoat @ademboutlidja

Une photo publiée par HER.MUST (@_hermust_) le

Styled by Seven, Instagram

Love how this faux-fur @veromodacanada coat instantly elevates one of my house party looks for the holidays 💙 #veromoda

Une photo publiée par CASSIDY NEVES (@styled_by_seven) le

Myriam Lepage, Instagram

totalement en amour avec ce pull de chez @veromodacanada 💫

Une photo publiée par ⠀ MYRIAM LEPAGE (@mymlepage) le

Fanshionbeauty, YouTube

In need of advices to seize social media opportunities? Contact Made in for a complete content and influence strategy.

Aurélie Tisseur

Aurélie Tisseur

A fashion and brunch lover, Aurélie is an Account Manager at Made in. She loves reading, getting inspired, discovering new things and most of all, dancing! Deep down, she is an artist and her creativity allows her to add a touch of beauty in everything she undertakes.

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