Each year, millions of people from all over the world celebrate the International Women’s Day on the 8th of March. This event is a reminder of the importance of the ongoing battle for women’s rights and equality.
On a global scale, this day is a beautiful opportunity for brands to showcase their support and contribution to the emancipation of women. As of recently, projects that supported this cause were small and usually originated from NGOs. However, this year, many brands capitalized on the International Women’s Day to illustrate their loyalty and devotion to achieving sex equality. Western Union, Nike, Benetton and several other brands wanted to convey a strong and powerful message full of hope.
Here is Made in ‘s Top 5 of these amazing initiatives:
1. Western Union – #TheRaceIsOn
2. Nike – What will they say about you?
3. Benetton – #UnitedByHalf
4. Tory Burch – #EmbraceAmbition
5. Burger King – Could you be our Burger Queen?
Contact Made in to capitalize on such amazing opportunities for your brand!