A Colourful Campaign for L’Oréal Paris- Infallible Paints

Paint Yourself!

With the launch of the new Infallible Paints, L’Oréal Paris wanted to reinforce their position as a colour authority in the beauty industry. The collection features a range of colourful and vibrant lipsticks, blushes and eyeliners. The goal of the campaign  was to inspire inspire women to dare to rock bold colours.

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L’Oréal Paris and Made in designed a strategic influencer campaign focusing on the influencers’ power of recommendation. With 74% of consumers using social media to make purchasing decisions, and 60% of users learning about products and services on Instagram, this platform was the perfect network to promote the new Infallible Paints products.

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Infallible Paints- Who and Where?

Made in selected 32 Canadian influencers so far (campaign is still ongoing!) . The total reach currently exceeds 4.5M people. Within the selection were makeup artists, beauty gurus and everyday girls from broad diverse backgrounds. This was to showcase how the products fit within different lifestyles. To appeal to the beauty community and as a way to capitalize on current content trends, the brand ambassadors highlighted the products in different innovative ways. Some of the content produced were including unboxing stories, colourful flat lays, short videos, fun swatches, lifestyle photos and more.

All publications featured the hashtags #PaintYourself and #InfalliblePaints.

 

 

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Contests to win the entire collection were also integrated to drive engagement from the online community.

To complete the strategic program, several YouTubers were also given the mission to create videos with the products while promoting the message that everyone can pull off colourful makeup.

The campaign has thus far accumulated nearly 500K video views and over 94K total engagements across Instagram posts, Instagram stories and YouTube videos.

 

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Read more about Infallible Paints in this Infopresse article!

Contact us to see how Made in can design a strategic campaign for your brands’ needs!

 

 

Elif Ozdemir

Elif Ozdemir

WHEN NOT MANAGING ACCOUNTS AND AWESOME CAMPAIGNS AT MADE IN, ELIF DEDICATES HER TIME TO RESEARCHING AND PLANNING HER NEXT GETAWAY DESTINATION. HAVING LIVED IN BRAZIL, INDONESIA, NIGERIA, INDIA, TURKEY AND NOW BASED IN CANADA, SHE'S TRULY CONSUMED BY WANDERLUST!

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