To highlight the launch of the new collection of Mineral Sunscreen Lotion SPF50+ products, Avène collaborated with Made in to create a content and influencer campaign tailored to the brand.
Influencers with different ethnicities, skin tones and styles were selected to ensure the campaign spoke to everyone, spreading far and wide the main message of the campaign : a solar protection adapted every skin type!
To maximize the impact of the campaign on consumers, Made in recommended a content strategy designed to captivate the interest of users through repeated exposure to different types on content created and shared on Instagram, Instagram stories and YouTube, instead of opting for publications which simply pushed the product. The product itself was not present in every content, which ensured that consumers did not feel overexposed to the ad.
The content creators were therefore able to engage in storytelling, sharing with their communities some tips and tricks regarding product usage. This strategy proved to be efficient, as consumers continued to voice their interest towards the product, thanks to the power of storytelling!
The campaign was a success, reaching over 586K people and generating over 1.1M impressions. Have a look at some of the publications in the campaign:
Always pool ready with the best sun protection! I recently switched to @eauthermaleaveneca High Protection Mineral Lotion SPF 50+ and love how light it feels on the skin ! If you have sensitive skin like mine , you wanna give this one a try! Lots of you asked about the Avène Thermal Spring Water I showed in IG stories – this stuff WORK. I have easily inflamed skin and this decreases redness on my skin and helps to calm down the irritation. I love using it on super hot days because it makes me feel like I actually drank the 8 cups of water I never do for my skin. #AveneCanada #Ad . . . http://liketk.it/2s1E9 #liketkit @liketoknow.it
A beach day isn't complete without my Avene Mineral Sunscreen SPF50+ ! It's 100% mineral so #UltraLight and #UltraSafe, keeping me moisturized while protected. I also love their Thermal Spring Water – the perfect Summer companion to refresh and soothe my #sensitiveskin. You can find the products in your drugstore or on londondrugs.com #AveneSunTech #MineralSunscreen #dermsuncare @eauthermaleaveneca #sponsored
Est-ce que tout comme moi vous ne sortez jamais de la maison sans protection solaire? 🌞 Je viens de tester le nouveau soin solaire 100% minéral avec FPS50+ de @eauthermaleaveneca et je l’adore! Il est conçu pour tous les types de peau: sans filtre chimique et sans parfum. La texture est parfaite: légère et aucun effet blanc sur la peau quand on l’applique! Et en plus, le produit procure jusqu’à 24h d’hydratation! 💦 Pour avoir testé des tonnes de soin solaire, c’est vraiment le plus complet que je connaisse! Un super produit à découvrir pour cet été! Disponible chez @pjcjeancoutu et dans toutes les pharmacies! #AveneSunTech #MineralSunscreen #Ultralight #Ultrasafe #SensitiveSkin #Dermsuncare #ad
I strongly believe that the 🔑to life long beautiful skin is a good SPF. I use the Avène Mineral Sunscreen Lotion SPF50+ for so many reasons. Firstly, I can rely on it to keep my skin protected from the sun and keep it hydrated as well! Also, it is so light-weight and invisible so it works great layered under my makeup. If you got sensitive skin, this is for YOU! fragrance free, paraben free and non-comedogenic. #AveneSunTech #MineralSunscreen #NOparabens #NOchemicalfilters #NOfragrance #Dermsuncare @eauthermaleaveneca #ad
Si vous souhaitez développer une stratégie de contenu, contactez Made in .