L’Oréal’s Beauty Gifter: Revolutionizing the Art of Gift Giving

Let’s be honest, we all have struggled at one point in our lives to find the perfect gift for one of our loved ones. Who was it for you? Your mom, the new friend you just made who invited you to their birthday, or what about the cousin you hadn’t seen in several years? With the Canadian launch of the Beauty Gifter, an artificial intelligence bot on Facebook Messenger, L’Oréal is hoping to introduce a solution to this very problem. Say goodbye to stressing out over gift-giving. Amazing gift ideas are just a few clicks away..

To highlight this launch, L’Oréal partnered with Made in to create a multi-platform influencer marketing strategy, spreading the word about the Beauty Gifter far and wide. To do so, Made in recruited 10 key ambassadors, in charge of introducing the Beauty Gifter to their communities, while inviting their audience to use the tool for Mother’s Day! Made in leveraged the influencers’ large following on different platforms, such as YouTube, Instagram, Instagram Stories, and Facebook by having the creators spread their content on all platforms, maximizing the reach and awareness.

So how exactly does it work? The Beauty Gifter is an intelligent beauty products discovery and transaction bot. The objective of the service is to help consumers find the right beauty box gift for their friends & family based on a series of questions that define their friend’s beauty profile and help consumers select the right brand, and the right product mix at the right budget. Just watch this stop motion video created by the lovely Cassie, from the YouTube channel ToThe9s:

Take a look at some of the other amazing content created for this campaign below:

1. On Closet Nine

Mother’s Day is fast approaching & if you have NO idea what to get a special mother in your life this year, make sure to get some from L’Oréal’s new @Beautygifter – just look up “Beauty Gifter” on Facebook messenger, or head over to the Beauty Gifter Facebook page and click on “send message” to get the Facebook messenger chat started. The bot will ask both you and the gift receiver fun beauty questions in order to personalize makeup and skin care gifts! The Beauty Gifter will then come back to you with amazing gift ideas based on the answers given by the gift receiver, and all the while respecting your budget! The Beauty Gifter picked out some Lancôme goodies based on my quiz results, but there are so many other brands too! Make sure to use promo code “BESTGIFTNINE” for $10 off any $50 and more gift sets💋

A post shared by Amira & Maya🔛Closet Nine☁️ (@onclosetnine) on

2. Sarah Therese

3. Her Must

4. Bebexo

Mother’s Day is coming up and if you don’t know what to get her yet, here’s something that will help. 🙅🏻 L’Oréal just launched the @beautygifter, an artificial intelligence bot on Facebook messenger. Carmen, the #lorealbot, will assist you in finding the perfect gift by asking your mom a few short questions and getting back to you with some beauty gift suggestions that she’ll love! Just search for “Beauty Gifter” on FB messenger to get started. Use promo code BESTGIFTBEBEXO to get $10 off your $50 gift set before May 8th if you want it in time for Mother’s Day! I tried it and this is the gift box I received after I took the beauty quiz. 😍But I don’t know who loves them more… me or Logan… Haha 😂 I’ll post a youtube video tomorrow morning showing you the process– it’s actually so fun and easy. 😁 #lorealbeautygifter

A post shared by Nee • Bebexo (@neebebe) on

To create a tailored strategy for your brand, contact Made in.


Nadine Nour

Nadine Nour

A self-confessed cat lover, coffee addict and professional bruncher, Nadine is an admirer of Montreal. Her favorite hobbies include travelling around the world, reading, discovering new places and obsessing over anything beauty or fashion related. A lover of influencer marketing, she strives to stay on top of new digital trends by constantly exploring what different social media platforms have to offer, by keeping track of creative content and by identifying up and coming influencers.

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