Estée Lauder teamed up with Made in to create a strategic influence marketing campaign. The goal was to introduce Estée Lauder’s iconic Double Wear foundation in its new format – a cushion stick!
In order to generate relatable and interesting content, YouTubers were asked to create videos along with their best friend. The selected influencers shared with the audience their best tips and advice on how to feel confident. They also featured steps to create an amazing natural look in 3 minutes!
Beauty Campaign on YouTube
Made in’s international experience helped in choosing the influencers with the best fit and reach for this campaign. The selected influencers created both French and Dutch content.
Take a look at all the Instagram posts and YouTube videos below!
Les Temps Dansent
Beauty Campaign on Instagram
Instagram was also a platform used in order to increase reach and engagement. The influencers held a contest where their followers (and a friend) got the chance to win their own Get Up and Glow set!
I had the best time today in Amsterdam at the @esteelauder YouTube workshop with all this pretty and the lovely co-bloggers 😍We had tips and tricks from the best @beautygloss to learn everything about the perfect beauty tutorials ❣️See more on my instastories ! Keep an eye on @belmodobelgie for more. #amsterdam #presstrip #EsteeLauder #foundation #YouTubeWorkshop #makeup #DoubleWear #cushionstick #belmodo
Discovering @EsteeLauder's Get Up & Glow collection with their first liquid foundation and pro tool in one: the Double Wear Cushion Stick! Want to get that effortless nude glow yourself? Win all 5 #GetUpAndGlow products for you & your bestie by liking this photo and tagging her 💛 for Belgian residents of over 18 only / the winner will be chosen on 23/12 #doublewear #esteelauder #foundation #sponsored