Estée Lauder Campaign – Get up and Glow!

Estée Lauder teamed up with Made in to create a strategic influence marketing campaign. The goal was to introduce Estée Lauder’s  iconic Double Wear foundation in its new format – a cushion stick!

In order to generate relatable and interesting content, YouTubers were asked to create videos along with their best friend. The selected influencers shared with the audience their best tips and advice on how to feel confident. They also featured steps to create an amazing natural look in 3 minutes!

Beauty Campaign on YouTube

Made in’s international experience helped in choosing the influencers with the best fit and reach for this campaign. The selected influencers created both French and Dutch content.

Take a look at all the Instagram posts and YouTube videos below!

Aurela

Les Temps Dansent

LifeStyle Spot

Beauty Campaign on Instagram

Instagram was also a platform used in order to increase reach and engagement. The influencers held a contest where their followers (and a friend) got the chance to win their own Get Up and Glow set!

NanjaMassy

 

Pielaunio

 

 

Check out Made in’s Case Studies for more beauty campaigns, and contact us here to discuss.

Elif Ozdemir

Elif Ozdemir

WHEN NOT MANAGING ACCOUNTS AND AWESOME CAMPAIGNS AT MADE IN, ELIF DEDICATES HER TIME TO RESEARCHING AND PLANNING HER NEXT GETAWAY DESTINATION. HAVING LIVED IN BRAZIL, INDONESIA, NIGERIA, INDIA, TURKEY AND NOW BASED IN CANADA, SHE'S TRULY CONSUMED BY WANDERLUST!

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