Red Carpet Looks Reinvented with L’Oréal Paris and Shoppers Drug Mart

Made in partnered with L’Oréal Paris and Shoppers Drug Mart to create an influencer campaign based around red carpet looks reinvented for everyday wear. Made in selected three Canadian YouTubers to reincarnate three looks created by the Shoppers Drug Mart team using all L’Oréal Paris products, including the newly released Infallible Paints lip colours.

Rocking Rebel by Bodmon Zaid

YouTuber Bodmon Zaid created a rocking rebel-inspired look using all L’Oréal Paris products. In her Get Ready With Me video, Bodmon Zaid showed how to create a super smokey eye and a cool hairstyle to be ready for any special event!

Fiercely Feline by Bebexo

Vancouver Influencer Bebexo also create a Get Ready With Me video! Her look was Fiercely Feline and Bebexo successfully adapted this red carpet inspired look for everyday! We love this classic black feline flick eyeliner paired with nude lips!

Royal Sophistication

Allana Davison perfectly reincarnated the Royal Sophistication look in her Get Ready With Me video. The focus of her look was definitively her bold red lips! She used the newly released L’Oréal Paris Infallible Paints lip colour in DIY Red to create this stunning look.

The looks created are easily accessible as all products are available at your local Shoppers Drug Mart.

Take a look at Made in’s case studies to see more influencer beauty campaigns and contact us here to plan your next influencer marketing campaign.

Sophie De Mondehare

Sophie De Mondehare

As made in’s influencer project manager, Sophie thrives on finding new talents & helping create meaningful, compelling, & coherent campaigns for brands & assuring that they're executed with precision. She loves visiting the latest museum exhibits, dabbling in interior design, discovering new brunch hotspots, & spending time with her dog Lily.

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