{"id":10288,"date":"2016-11-04T17:04:44","date_gmt":"2016-11-04T21:04:44","guid":{"rendered":"http:\/\/crememag.co\/?p=10288"},"modified":"2016-11-04T17:04:44","modified_gmt":"2016-11-04T22:04:44","slug":"oikos-helps-canadian-influencers-escape-their-daily-life","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/uncategorized\/oikos-helps-canadian-influencers-escape-their-daily-life\/","title":{"rendered":"Oikos Helps Canadian Influencers Escape their Daily Life"},"content":{"rendered":"<p>We all know that sometimes, life can get a bit crazy. Before you know it, you can often find yourself running from one place to another, without a minute to take time for yourself.<\/p>\n<p>The past few months Oikos wanted to reinforce the notion of escaping your daily challenges, stress and everything that life tends to bring along.<\/p>\n<h3>Canadian Influencers Share their\u00a0#EscapeMoment on Social Media<\/h3>\n<p>To do so, <a href=\"http:\/\/www.madein.co\/en\">Made in<\/a> selected 12 Canadian influencers and activated a four-month long movement aimed at cultivating the idea of escape moments within the Canadian community. The brand ambassadors, both French and English Canadians, had different backgrounds, styles and personal brands, but all shared the same capacity to generate engagement with their following. Together, they had a reach exceeding 2.3M across multiple platforms including YouTube, Instagram, Facebook and Twitter.<\/p>\n<p>The four-tiered campaign invited these influencers to share their escape moments with their community, while simultaneously encouraging them to do the same. Influencers also held a contest for a chance to win 500$ Air Canada gift cards.<\/p>\n<h4>Karolina Jez<\/h4>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BISdY_zj_uU\/\" target=\"_blank\">Starting Mondays by taking a little time to read some of my favourite stuff over breakfast at home with @Oikos_Canada. #escapemoment #foodie #onthetable #MomentDEvasion<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Une photo publi\u00e9e par karolina\u2122\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800 (@karolinajez) le <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2016-07-25T14:50:33+00:00\">25 Juil. 2016 \u00e0 7h50 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<h4>LivingBoldly.ca<\/h4>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 62.4537037037% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BI5WMvJg5Ue\/\" target=\"_blank\">Travel Giveaway!! I&#8217;ve teamed up with @oikos_canada to give you the chance to escape with a $500 flight credit with Air Canada! All you have to do is 1) Comment on the picture explaining in an original way what is your #EscapeMoment 2)Tag a friend you want to share your #EscapeMoment with 3)Follow @Oikos_Canada on Instagram ! Open to Canadian residents only! Rules here: http:\/\/bit.ly\/OikosContest #MomentDEvasion photo by @viranlly<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Une photo publi\u00e9e par Meagan Faye | \ud83d\udc7bmeagan.faye (@livingboldly.ca) le <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2016-08-09T17:18:05+00:00\">9 Ao\u00fbt 2016 \u00e0 10h18 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<h3>Snapchat &amp; Instagram Stories to promote their Montreal Stay<\/h3>\n<p>The movement was enhanced with a trip to Montreal, where 8 of the influencers attended a joint escape moment: the Lol\u00eb White Tour. To capitalize on the power of Snapchat and Instagram Stories, they were then invited to share pictures using the two customized Oikos Snapchat lenses that were created and geolocated for this event. These posts shared on the platform for this evening alone, accumulated over 95.5K views.<\/p>\n<h4>Joordan Renee<\/h4>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 62.4537037037% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BJTF4POBQF-\/\" target=\"_blank\">Last night I was invited to attend the Lol\u00eb White Tour yoga event underneath the full moon with over 7,000 people at Montreal&#8217;s Old Port. It was absolutely breathtaking to see everyone connect as one for a night. It was an unbelievable, emotional evening to remember. &#8211; #EscapeMoment \/ #MomentDevasion with @Oikos_Canada<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Une photo publi\u00e9e par Jordan Dyck (@joordanrenee) le <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2016-08-19T17:15:44+00:00\">19 Ao\u00fbt 2016 \u00e0 10h15 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<h3>A Complete Content Strategy<\/h3>\n<p>During their stay, the <a href=\"http:\/\/www.madein.co\/en\">brand ambassadors<\/a> were also invited to take part in the shooting of a video embodying the Escape Moment campaign.<\/p>\n<p>The final phase of the campaign focused on a multi-channel strategy, where the influencers created content on their respective platforms. Blog articles and YouTube videos surrounding the Escape Moment theme were shared to conclude the movement.<\/p>\n<p>Overall, 200 posts were created and shared, spreading Oikos\u2019 message and accumulating over 109K engagements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know that sometimes, life can get a bit crazy. Before you know it, you can often find yourself running from one place to another, without a minute to take time for yourself. The past few months Oikos wanted to reinforce the notion of escaping your daily challenges, stress and everything that life tends [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[63,1,1391],"tags":[341,399,344,464],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Oikos Helps Canadian Influencers Escape their Daily Life - Made in<\/title>\n<meta name=\"description\" content=\"Oikos wanted to reinforce the notion of escaping the daily challenges. 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