{"id":10322,"date":"2016-11-08T10:44:30","date_gmt":"2016-11-08T15:44:30","guid":{"rendered":"http:\/\/crememag.co\/?p=10322"},"modified":"2016-11-08T10:44:30","modified_gmt":"2016-11-08T15:44:30","slug":"instagrams-new-shopping-feature","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/uncategorized\/instagrams-new-shopping-feature\/","title":{"rendered":"Instagram’s New Shopping Feature"},"content":{"rendered":"

Instagram has been working on a way to make its content shoppable for some time now. Since its inception, Instagram has been used as a visual platform for inspiration \u00a0but has never tried to compete with other online retail platforms, but that might change sooner than we think. Starting this week, Instagram will test a new Shopping feature which will finally allow users to buy products directly within the app.<\/span><\/p>\n

\"InstagramThis feature will be tested in the United States by 20 brands, including Kate Spade, Warby Parker, & J. Crew. These brands will be able to tag products in their photos the same way users tag other users in their photos. If the brands\u2019 followers are interested in a featured product, they can click on it & be taken directly to the product page without leaving Instagram, which will reduce loading times & make for a seamless shopping experience.<\/span><\/p>\n

By doing this soft launch, Instagram will be able to gather user data to improve the feature & eventually (we hope!) offer it to brands worldwide. Rather than paying a percentage of their in-app sales, brands will simply need to pay a subscription fee to make this new feature a part of their social media strategy. Instagram is already foreseeing the growth & development of this feature despite it not being launched yet; for instance, there will eventually be a \u201cSave for Later\u201d option which will allow users to bookmark products to purchase in the future. The difficult task for Instagram will be integrating this feature & assuring that their user experience stays the same; the last thing they want is for their core users to think that Instagram\u2019s becoming a catalog.<\/span><\/p>\n

The development of the feature seems to suggest that Instagram will eventually make the Shopping option available not only to brands, but to users & influencers<\/a> as well. Influencers are often more trusted than brands & their followers often rely on their opinions & tastes for purchasing decisions. It would make sense for Instagram to roll out the features to influencers, since they have the potential to make huge contributions to in-app sales. This would create an affiliate-type program where influencers will not only receive compensation for featuring products, but also receive a percentage of the sales generated by their posts.<\/span><\/p>\n

It\u2019s going to be very interesting to see how this feature will evolve in the next few months & the impact it will have on Instagram\u2019s user experience. How this will impact influencer marketing<\/a> long term is anyone\u2019s guess, but with what we\u2019ve seen so far, the future looks very promising.<\/span><\/p>\n

\"instagramnewshoppingfeature\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Instagram has been working on a way to make its content shoppable for some time now. Since its inception, Instagram has been used as a visual platform for inspiration \u00a0but has never tried to compete with other online retail platforms, but that might change sooner than we think. Starting this week, Instagram will test a […]<\/p>\n","protected":false},"author":34,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[62,1],"tags":[322,344],"acf":[],"yoast_head":"\nInstagram's New Shopping Feature - Made in<\/title>\n<meta name=\"description\" content=\"Starting this week, Instagram will test a new Shopping feature which will finally allow users to buy products directly within the app.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madein.co\/en\/uncategorized\/instagrams-new-shopping-feature\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram's New Shopping Feature\" \/>\n<meta property=\"og:description\" content=\"Starting this week, Instagram will test a new Shopping feature which will finally allow users to buy products directly within the app.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madein.co\/en\/uncategorized\/instagrams-new-shopping-feature\/\" \/>\n<meta property=\"og:site_name\" content=\"Made in\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-08T15:44:30+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/crememag.co\/wp-content\/uploads\/2016\/11\/InstagramNewFeature-147x300.png\" \/>\n<meta name=\"author\" content=\"sophiedemondehare\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sophiedemondehare\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madein.co\/en\/uncategorized\/instagrams-new-shopping-feature\/\",\"url\":\"https:\/\/madein.co\/en\/uncategorized\/instagrams-new-shopping-feature\/\",\"name\":\"Instagram's New Shopping Feature - Made in\",\"isPartOf\":{\"@id\":\"https:\/\/madein.co\/#website\"},\"datePublished\":\"2016-11-08T15:44:30+00:00\",\"dateModified\":\"2016-11-08T15:44:30+00:00\",\"author\":{\"@id\":\"https:\/\/madein.co\/#\/schema\/person\/1ea03e8f8f40ba927142f7be3036a393\"},\"description\":\"Starting this week, Instagram will test a new Shopping feature which will finally allow users to buy products directly within the app.\",\"breadcrumb\":{\"@id\":\"https:\/\/madein.co\/en\/uncategorized\/instagrams-new-shopping-feature\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/madein.co\/en\/uncategorized\/instagrams-new-shopping-feature\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/madein.co\/en\/uncategorized\/instagrams-new-shopping-feature\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/madein.co\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Instagram’s New Shopping Feature\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/madein.co\/#website\",\"url\":\"https:\/\/madein.co\/\",\"name\":\"Made in\",\"description\":\"Agence de marketing d'influence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/madein.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/madein.co\/#\/schema\/person\/1ea03e8f8f40ba927142f7be3036a393\",\"name\":\"sophiedemondehare\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/madein.co\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=retro&r=g\",\"caption\":\"sophiedemondehare\"},\"url\":\"https:\/\/madein.co\/en\/author\/sophiedemondehare\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Instagram's New Shopping Feature - Made in","description":"Starting this week, Instagram will test a new Shopping feature which will finally allow users to buy products directly within the app.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madein.co\/en\/uncategorized\/instagrams-new-shopping-feature\/","og_locale":"en_US","og_type":"article","og_title":"Instagram's New Shopping Feature","og_description":"Starting this week, Instagram will test a new Shopping feature which will finally allow users to buy products directly within the app.","og_url":"https:\/\/madein.co\/en\/uncategorized\/instagrams-new-shopping-feature\/","og_site_name":"Made in","article_published_time":"2016-11-08T15:44:30+00:00","og_image":[{"url":"http:\/\/crememag.co\/wp-content\/uploads\/2016\/11\/InstagramNewFeature-147x300.png"}],"author":"sophiedemondehare","twitter_card":"summary_large_image","twitter_misc":{"Written by":"sophiedemondehare","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/madein.co\/en\/uncategorized\/instagrams-new-shopping-feature\/","url":"https:\/\/madein.co\/en\/uncategorized\/instagrams-new-shopping-feature\/","name":"Instagram's New Shopping Feature - Made in","isPartOf":{"@id":"https:\/\/madein.co\/#website"},"datePublished":"2016-11-08T15:44:30+00:00","dateModified":"2016-11-08T15:44:30+00:00","author":{"@id":"https:\/\/madein.co\/#\/schema\/person\/1ea03e8f8f40ba927142f7be3036a393"},"description":"Starting this week, Instagram will test a new Shopping feature which will finally allow users to buy products directly within the app.","breadcrumb":{"@id":"https:\/\/madein.co\/en\/uncategorized\/instagrams-new-shopping-feature\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/madein.co\/en\/uncategorized\/instagrams-new-shopping-feature\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/madein.co\/en\/uncategorized\/instagrams-new-shopping-feature\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/madein.co\/en\/"},{"@type":"ListItem","position":2,"name":"Instagram’s New Shopping Feature"}]},{"@type":"WebSite","@id":"https:\/\/madein.co\/#website","url":"https:\/\/madein.co\/","name":"Made in","description":"Agence de marketing d'influence","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/madein.co\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/madein.co\/#\/schema\/person\/1ea03e8f8f40ba927142f7be3036a393","name":"sophiedemondehare","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/madein.co\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=retro&r=g","caption":"sophiedemondehare"},"url":"https:\/\/madein.co\/en\/author\/sophiedemondehare\/"}]}},"_links":{"self":[{"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/posts\/10322"}],"collection":[{"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/comments?post=10322"}],"version-history":[{"count":0,"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/posts\/10322\/revisions"}],"wp:attachment":[{"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/media?parent=10322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/categories?post=10322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/tags?post=10322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}