In a world where we are constantly trying to get closer to our customers, influencer marketing empowers\u00a0your brand. It\u00a0puts your message in the hands of the people they follow, admire and most importantly: trust. Knowing 92% of consumers trust the recommendations of another person and 33% that of direct brand advertising, it makes all the more sense.<\/p>\n
Amongst the challenges faced in sponsorship activation<\/a>\u00a0and by our clients at Made in<\/a>, two come to mind first. Accurately measuring impact and engagement and bringing your sponsorship to life beyond the physical and temporal limits of an\u00a0event.<\/p>\n How do we make it work, you ask?\u00a0By integrating an influencer strategy whilst building your sponsorship activation plan.<\/p>\n With influencers, your strategy is activated before the event even takes place. Influencers\u00a0who most represent your brand\u2019s essence, values and convictions are able to generate\u00a0unparalleled anticipation, excitement and conversation in the weeks and days leading up to your event.<\/p>\n Having influencers present on D-day makes the event live beyond its physical and geographical boundaries. You are able to have impact on the attending audience and on the influencers\u2019 audience: their tens of thousands of followers. Sponsorships work by association more than persuasion. Influencers allow you to reinforce the emotional connection between your brand and consumers in the first place.<\/p>\nIntegrating influencers in every step<\/h2>\n
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