{"id":11439,"date":"2017-01-06T12:51:29","date_gmt":"2017-01-06T17:51:29","guid":{"rendered":"http:\/\/crememag.co\/?p=11439"},"modified":"2017-01-06T12:51:29","modified_gmt":"2017-01-06T17:51:29","slug":"instagram-influencers-and-sponsorship-activation","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/uncategorized\/instagram-influencers-and-sponsorship-activation\/","title":{"rendered":"Instagram, Influencers and Sponsorship Activation"},"content":{"rendered":"

Major Trends in Sponsorship Activation<\/h2>\n

Early 2016, IEG, the leader in sponsorship insights, identified the major sponsorships trends to watch out for as well as the platforms most likely to play a major role in sponsorship activation.<\/p>\n

Technology and content, live experiences and social influencers were identified as game changers. They also happen to be at the center of Made in<\/a>\u2019s activities.<\/p>\n

Looking at last year\u2019s best practices in sponsorship activations, there is a shortfall of influencer participation. The opportunity to leverage sponsorships with influencer<\/a> is immense and unfortunately, underused.<\/p>\n

Instagram and Sponsorships<\/h2>\n

In late 2016, IEG identified Instagram as the leading social platform to activate sponsorships. Instagram is a unique way to connect visually with consumers and thus reinforce the link by association, which is what sponsorship activation strives for with significant efforts.<\/p>\n

Here are the key instructions\u00a0IEG identified when using\u00a0Instagram as a sponsorship activation platform. You won’t be surprised!<\/p>\n

Be authentic
\nBe creative
\nStay away from stock photos
\nUse hashtags to drive engagement
\nDon\u2019t cross use content
\nLeverage influencers<\/p>\n

I\u2019d obviously like to come back on the last point. Many companies are not equipped to effectively manage their social media platforms and communities and mostly, they just don\u2019t have the following and power of recommendation that influencers do. Partnering with influencers to activate your sponsorship on Instagram resolves all the key elements as authenticity, creativity, engagement and unique and quality content are the core business of Instagram influencers.<\/p>\n

Ask us<\/a> how we can help!<\/p>\n","protected":false},"excerpt":{"rendered":"

Major Trends in Sponsorship Activation Early 2016, IEG, the leader in sponsorship insights, identified the major sponsorships trends to watch out for as well as the platforms most likely to play a major role in sponsorship activation. Technology and content, live experiences and social influencers were identified as game changers. They also happen to be […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[62,65,1],"tags":[399,1393],"acf":[],"yoast_head":"\nInstagram, Influencers and Sponsorship Activation - Made in<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madein.co\/en\/uncategorized\/instagram-influencers-and-sponsorship-activation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram, Influencers and Sponsorship Activation\" \/>\n<meta property=\"og:description\" content=\"Major Trends in Sponsorship Activation Early 2016, IEG, the leader in sponsorship insights, identified the major sponsorships trends to watch out for as well as the platforms most likely to play a major role in sponsorship activation. Technology and content, live experiences and social influencers were identified as game changers. They also happen to be […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madein.co\/en\/uncategorized\/instagram-influencers-and-sponsorship-activation\/\" \/>\n<meta property=\"og:site_name\" content=\"Made in\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-06T17:51:29+00:00\" \/>\n<meta name=\"author\" content=\"clara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"clara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madein.co\/en\/uncategorized\/instagram-influencers-and-sponsorship-activation\/\",\"url\":\"https:\/\/madein.co\/en\/uncategorized\/instagram-influencers-and-sponsorship-activation\/\",\"name\":\"Instagram, Influencers and Sponsorship Activation - Made in\",\"isPartOf\":{\"@id\":\"https:\/\/madein.co\/#website\"},\"datePublished\":\"2017-01-06T17:51:29+00:00\",\"dateModified\":\"2017-01-06T17:51:29+00:00\",\"author\":{\"@id\":\"https:\/\/madein.co\/#\/schema\/person\/16f1b49d08b26ce5aa054e0ee35baa6f\"},\"breadcrumb\":{\"@id\":\"https:\/\/madein.co\/en\/uncategorized\/instagram-influencers-and-sponsorship-activation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/madein.co\/en\/uncategorized\/instagram-influencers-and-sponsorship-activation\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/madein.co\/en\/uncategorized\/instagram-influencers-and-sponsorship-activation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/madein.co\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Instagram, Influencers and Sponsorship Activation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/madein.co\/#website\",\"url\":\"https:\/\/madein.co\/\",\"name\":\"Made in\",\"description\":\"Agence de marketing d'influence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/madein.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/madein.co\/#\/schema\/person\/16f1b49d08b26ce5aa054e0ee35baa6f\",\"name\":\"clara\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/madein.co\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=retro&r=g\",\"caption\":\"clara\"},\"url\":\"https:\/\/madein.co\/en\/author\/clara\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Instagram, Influencers and Sponsorship Activation - Made in","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madein.co\/en\/uncategorized\/instagram-influencers-and-sponsorship-activation\/","og_locale":"en_US","og_type":"article","og_title":"Instagram, Influencers and Sponsorship Activation","og_description":"Major Trends in Sponsorship Activation Early 2016, IEG, the leader in sponsorship insights, identified the major sponsorships trends to watch out for as well as the platforms most likely to play a major role in sponsorship activation. Technology and content, live experiences and social influencers were identified as game changers. They also happen to be […]","og_url":"https:\/\/madein.co\/en\/uncategorized\/instagram-influencers-and-sponsorship-activation\/","og_site_name":"Made in","article_published_time":"2017-01-06T17:51:29+00:00","author":"clara","twitter_card":"summary_large_image","twitter_misc":{"Written by":"clara","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/madein.co\/en\/uncategorized\/instagram-influencers-and-sponsorship-activation\/","url":"https:\/\/madein.co\/en\/uncategorized\/instagram-influencers-and-sponsorship-activation\/","name":"Instagram, Influencers and Sponsorship Activation - Made in","isPartOf":{"@id":"https:\/\/madein.co\/#website"},"datePublished":"2017-01-06T17:51:29+00:00","dateModified":"2017-01-06T17:51:29+00:00","author":{"@id":"https:\/\/madein.co\/#\/schema\/person\/16f1b49d08b26ce5aa054e0ee35baa6f"},"breadcrumb":{"@id":"https:\/\/madein.co\/en\/uncategorized\/instagram-influencers-and-sponsorship-activation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/madein.co\/en\/uncategorized\/instagram-influencers-and-sponsorship-activation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/madein.co\/en\/uncategorized\/instagram-influencers-and-sponsorship-activation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/madein.co\/en\/"},{"@type":"ListItem","position":2,"name":"Instagram, Influencers and Sponsorship Activation"}]},{"@type":"WebSite","@id":"https:\/\/madein.co\/#website","url":"https:\/\/madein.co\/","name":"Made in","description":"Agence de marketing d'influence","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/madein.co\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/madein.co\/#\/schema\/person\/16f1b49d08b26ce5aa054e0ee35baa6f","name":"clara","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/madein.co\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=retro&r=g","caption":"clara"},"url":"https:\/\/madein.co\/en\/author\/clara\/"}]}},"_links":{"self":[{"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/posts\/11439"}],"collection":[{"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/comments?post=11439"}],"version-history":[{"count":0,"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/posts\/11439\/revisions"}],"wp:attachment":[{"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/media?parent=11439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/categories?post=11439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/tags?post=11439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}