{"id":11445,"date":"2017-01-12T10:15:59","date_gmt":"2017-01-12T15:15:59","guid":{"rendered":"http:\/\/crememag.co\/?p=11445"},"modified":"2017-01-12T10:15:59","modified_gmt":"2017-01-12T15:15:59","slug":"esteelaudercampaign","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/uncategorized\/esteelaudercampaign\/","title":{"rendered":"Est\u00e9e Lauder Campaign – Get up and Glow!"},"content":{"rendered":"

Est\u00e9e Lauder teamed up with Made in<\/a> to create a strategic influence marketing campaign. The goal was to introduce Est\u00e9e Lauder’s \u00a0iconic Double Wear foundation in its new format – a cushion stick!<\/p>\n

In order to generate relatable and interesting content, YouTubers were asked to create videos along with their best friend. The selected influencers\u00a0shared with the audience their best tips and advice on how to feel confident. They also featured steps to create an amazing natural look in 3 minutes!<\/p>\n

Beauty Campaign\u00a0on YouTube<\/h2>\n

Made in’s international experience helped in choosing the influencers with the best fit and reach for this campaign. The selected influencers created both French and Dutch content.<\/p>\n

Take a look at all the Instagram posts and YouTube videos below!<\/p>\n

Aurela<\/h3>\n