{"id":11512,"date":"2017-01-18T18:13:44","date_gmt":"2017-01-18T23:13:44","guid":{"rendered":"http:\/\/crememag.co\/?p=11512"},"modified":"2017-01-18T18:13:44","modified_gmt":"2017-01-18T23:13:44","slug":"instagramstories","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/blog\/strategy\/instagramstories\/","title":{"rendered":"Ads Now Part of Instagram Stories"},"content":{"rendered":"

At Made in we’ve been keeping a close eye on all the latest<\/a> and greatest<\/a> developments being announced\u00a0on Instagram. What’s the latest update you ask? Well, Instagram has started to capitalize on its wildly popular feature; Instagram Stories.<\/p>\n

What’s Changing on Instagram Stories?<\/h2>\n

5 months after the launch of the Snapchat<\/a>-like feature, Instagram boasts about 150 million daily users giving the former a run for its money.<\/p>\n

With numbers like those, the next step was naturally to cash in- which is exactly what’s happening.<\/p>\n

Instagram just announced that\u00a0full screen ads will\u00a0appear between Stories. The launch is in its test phase with about 30 advertisers on board. While the first batch has the likes of Nike, Coca Cola, Netflix, expect a full roll-out shortly thereafter.<\/p>\n

How Will Businesses Manage Ads?<\/h2>\n

Instagram is also launching new tools to help businesses track the performance of their stories. Within the Business Tools tab, those with a \u201cbusiness profile\u201d can see the reach, impressions, replies and exits for each individual story. These metrics will help brands cater to their target with specific material and will also aid the content creation process.<\/p>\n

 <\/p>\n

\"Instagram<\/p>\n

 <\/p>\n

What\u00a0Do Users See?<\/h2>\n

Here is an example of how ads will be featured. Get ready to see a lot more of these popping up!<\/p>\n