As seen in New York Fashion Week, social media has given birth to a whole new category of models, whose worth in the eye of fashion brands exceed by far those of previous runway stars. Why? Because on top of rocking shoots, they have a community of millions of fans watching their every move and even more so- liking, commenting and sharing their content. By including these models and\u00a0social influencers in their fashion shows, designers are making a strategically profitable decision, knowing that they will benefit from the extra visibility and attention they bring.<\/p>\n
These beauties have mastered the art of social media, keeping their fan bases engaged by sharing their lives with them. They have used platforms such as Instagram and Twitter to propel their careers, increasing their worth to a point where fashion powerhouses have no choice but to star them in their projects.<\/p>\n
We’ve listed a Top 3\u00a0of the models who have successfully capitalized on social media to further their careers in the fashion world. Can we say, #GirlBoss ?<\/p>\n
Although Kendall was born in what one could arguably call the most famous family in the United Sates, the young model ranks at number one when it comes to leveraging social media to boost her modelling career. At only 21, she’s already had several Vogue covers, walked amazing haute couture shows, and even\u00a0held the title of Instagram’s most liked picture in 2015 for one of her photographs that racked upwards of 3.7M likes.<\/p>\n
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