{"id":11768,"date":"2017-02-22T09:00:04","date_gmt":"2017-02-22T14:00:04","guid":{"rendered":"http:\/\/crememag.co\/?p=11768"},"modified":"2017-02-22T09:00:04","modified_gmt":"2017-02-22T14:00:04","slug":"kielhs-x-tegan-and-sara-campaign","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/uncategorized\/kielhs-x-tegan-and-sara-campaign\/","title":{"rendered":"Kiehl’s x Tegan and Sara Influencer Marketing Campaign"},"content":{"rendered":"

Kiehl’s partnered with indie pop duo Tegan and Sara<\/a> to raise funds for the Tegan and Sara Foundation. The signers designed two limited edition packagings of the iconic Kiehl’s Ultra Facial cleansers<\/a>. All profits from the sales of the cleansers are\u00a0donated\u00a0to the Tegan and Sara Foundation<\/a> which fights for economic justice, health, and representation for LGBTQ girls and women. In order to increase awareness for the collaboration, Kiehl’s approached Made in<\/a> to plan an influencer marketing campaign.<\/p>\n

Made in was proud to contribute to this great initiative, and recruited nine Canadian influencers for the campaign. The content created by the influencers was published mainly on Instagram with one YouTube video integration. Made in also made sure to have a good proportion of influencers in Vancouver, as the influencers were invited to attend the private Tegan and Sara concert organized by Kiehl’s.<\/p>\n

The influencers created colourful content to emphasize the unique limited edition packaging of the limited edition cleansers designed by Tegan and Sara. The influencers also hosted a giveaway to offer their audience the chance to win the products and tickets to the private concert.<\/p>\n

@chermycloset<\/a><\/h3>\n

Toronto content creator Cher Bai created a beautiful flatlay with the products. The unique packaging of the two cleansers added a cute pop of colour to her photo.<\/p>\n

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Giveaway Time\ud83c\udf89\ud83c\udf89\ud83c\udf89Now like this picture, tag a friend and follow @kiehlscanada for a chance to win both cleansers and a unique tote bag! One lucky winner will be announced on the 9th\ud83d\udc95Get your limited edition cleanser from @kiehlscanada x @teganandsara and support the @teganandsarafoundation! Their foundation fights for LGBTQ women and 100% of net profit will be donated to the Tegan and Sara foundation. Shop the cause, because together we can make a difference\ud83d\udc4a\ud83c\udffb#KIEHLSxTNS<\/a><\/p>\n

A post shared by CHER BAI \u96ea\u5152 (@chermycloset) on