{"id":11973,"date":"2017-03-21T07:55:09","date_gmt":"2017-03-21T11:55:09","guid":{"rendered":"http:\/\/madein.co\/magazine\/?p=11973"},"modified":"2017-03-21T07:55:09","modified_gmt":"2017-03-21T12:55:09","slug":"why-brands-should-take-notes-from-wendys-social-media-strategy","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/uncategorized\/why-brands-should-take-notes-from-wendys-social-media-strategy\/","title":{"rendered":"Why Brands Should Take Notes from Wendy&#8217;s Social Media Strategy"},"content":{"rendered":"<p>In this day and age, social media\u00a0plays a great role in a company&#8217;s\u00a0marketing strategy. It is often how a brand communicates with consumers, and therefore is often used to tailor its image and to generate positive perceptions from their target market. As such, brands try to increase their presence on social platforms to bond with customers, and attempt to adopt innovative strategies to stand out from the crowd.<\/p>\n<p>The latest brand to strike? Wendy&#8217;s &#8211; and it&#8217;s pretty amazing.<\/p>\n<p>The fast food chain has decided to take the unexplored route of humour and sarcasm to entertain its Twitter followers. Indeed, the brand&#8217;s\u00a0community of over 1 million followers has grown significantly ever since, as people from around the world tune in to see Wendy&#8217;s roast people.<\/p>\n<p>Here is Made in&#8217;s Top 5 of Wendy&#8217;s best roasts:<\/p>\n<h2>1. #YourDignity<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11976\" src=\"http:\/\/madein.co\/magazine\/wp-content\/uploads\/2017\/03\/wendys-4-1.jpg\" alt=\"\" width=\"700\" height=\"390\" \/><\/p>\n<h2>2. \u00a0Need Directions to the Nearest McDonalds ?<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11978\" src=\"http:\/\/madein.co\/magazine\/wp-content\/uploads\/2017\/03\/wendys-5.jpg\" alt=\"\" width=\"700\" height=\"1190\" \/><\/p>\n<h2>3. Wendy&#8217;s vs. Burger King<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11980\" src=\"http:\/\/madein.co\/magazine\/wp-content\/uploads\/2017\/03\/wendys-6.png\" alt=\"\" width=\"700\" height=\"2031\" \/><\/p>\n<h2>4. \u00a0Just Move<img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11982\" src=\"http:\/\/madein.co\/magazine\/wp-content\/uploads\/2017\/03\/Wendys-1.jpg\" alt=\"\" width=\"700\" height=\"390\" \/><\/h2>\n<h2>5. Find New Friends<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11984\" src=\"http:\/\/madein.co\/magazine\/wp-content\/uploads\/2017\/03\/wendys-3.jpg\" alt=\"\" width=\"700\" height=\"415\" \/><\/p>\n<p>Contact <a href=\"http:\/\/madein.co\/\">Made in<\/a> to learn about the best strategies to promote your brand.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this day and age, social media\u00a0plays a great role in a company&#8217;s\u00a0marketing strategy. It is often how a brand communicates with consumers, and therefore is often used to tailor its image and to generate positive perceptions from their target market. As such, brands try to increase their presence on social platforms to bond with [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[63,65,1],"tags":[345],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Brands Should Take Notes from Wendy&#039;s Social Media Strategy<\/title>\n<meta name=\"description\" content=\"The fast food chain has decided to take the unexplored route of humour and sarcasm to entertain its Twitter followers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madein.co\/en\/uncategorized\/why-brands-should-take-notes-from-wendys-social-media-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Brands Should Take Notes from Wendy&#039;s Social Media Strategy\" \/>\n<meta property=\"og:description\" content=\"The fast food chain has decided to take the unexplored route of humour and sarcasm to entertain its Twitter followers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madein.co\/en\/uncategorized\/why-brands-should-take-notes-from-wendys-social-media-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Made in\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-21T11:55:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-21T12:55:09+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/madein.co\/magazine\/wp-content\/uploads\/2017\/03\/wendys-4-1.jpg\" \/>\n<meta name=\"author\" content=\"nadine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nadine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madein.co\/en\/uncategorized\/why-brands-should-take-notes-from-wendys-social-media-strategy\/\",\"url\":\"https:\/\/madein.co\/en\/uncategorized\/why-brands-should-take-notes-from-wendys-social-media-strategy\/\",\"name\":\"Why Brands Should Take Notes from Wendy's Social Media Strategy\",\"isPartOf\":{\"@id\":\"https:\/\/madein.co\/#website\"},\"datePublished\":\"2017-03-21T11:55:09+00:00\",\"dateModified\":\"2017-03-21T12:55:09+00:00\",\"author\":{\"@id\":\"https:\/\/madein.co\/#\/schema\/person\/2f26c688da8de7477dccd094dd7e5248\"},\"description\":\"The fast food chain has decided to take the unexplored route of humour and sarcasm to entertain its Twitter followers.\",\"breadcrumb\":{\"@id\":\"https:\/\/madein.co\/en\/uncategorized\/why-brands-should-take-notes-from-wendys-social-media-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/madein.co\/en\/uncategorized\/why-brands-should-take-notes-from-wendys-social-media-strategy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/madein.co\/en\/uncategorized\/why-brands-should-take-notes-from-wendys-social-media-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/madein.co\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Brands Should Take Notes from Wendy&#8217;s Social Media Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/madein.co\/#website\",\"url\":\"https:\/\/madein.co\/\",\"name\":\"Made in\",\"description\":\"Agence de marketing d&#039;influence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/madein.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/madein.co\/#\/schema\/person\/2f26c688da8de7477dccd094dd7e5248\",\"name\":\"nadine\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/madein.co\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=retro&r=g\",\"caption\":\"nadine\"},\"url\":\"https:\/\/madein.co\/en\/author\/nadine\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Brands Should Take Notes from Wendy's Social Media Strategy","description":"The fast food chain has decided to take the unexplored route of humour and sarcasm to entertain its Twitter followers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madein.co\/en\/uncategorized\/why-brands-should-take-notes-from-wendys-social-media-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Why Brands Should Take Notes from Wendy's Social Media Strategy","og_description":"The fast food chain has decided to take the unexplored route of humour and sarcasm to entertain its Twitter followers.","og_url":"https:\/\/madein.co\/en\/uncategorized\/why-brands-should-take-notes-from-wendys-social-media-strategy\/","og_site_name":"Made in","article_published_time":"2017-03-21T11:55:09+00:00","article_modified_time":"2017-03-21T12:55:09+00:00","og_image":[{"url":"http:\/\/madein.co\/magazine\/wp-content\/uploads\/2017\/03\/wendys-4-1.jpg"}],"author":"nadine","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nadine","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/madein.co\/en\/uncategorized\/why-brands-should-take-notes-from-wendys-social-media-strategy\/","url":"https:\/\/madein.co\/en\/uncategorized\/why-brands-should-take-notes-from-wendys-social-media-strategy\/","name":"Why Brands Should Take Notes from Wendy's Social Media Strategy","isPartOf":{"@id":"https:\/\/madein.co\/#website"},"datePublished":"2017-03-21T11:55:09+00:00","dateModified":"2017-03-21T12:55:09+00:00","author":{"@id":"https:\/\/madein.co\/#\/schema\/person\/2f26c688da8de7477dccd094dd7e5248"},"description":"The fast food chain has decided to take the unexplored route of humour and sarcasm to entertain its Twitter followers.","breadcrumb":{"@id":"https:\/\/madein.co\/en\/uncategorized\/why-brands-should-take-notes-from-wendys-social-media-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/madein.co\/en\/uncategorized\/why-brands-should-take-notes-from-wendys-social-media-strategy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/madein.co\/en\/uncategorized\/why-brands-should-take-notes-from-wendys-social-media-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/madein.co\/en\/"},{"@type":"ListItem","position":2,"name":"Why Brands Should Take Notes from Wendy&#8217;s Social Media Strategy"}]},{"@type":"WebSite","@id":"https:\/\/madein.co\/#website","url":"https:\/\/madein.co\/","name":"Made in","description":"Agence de marketing d&#039;influence","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/madein.co\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/madein.co\/#\/schema\/person\/2f26c688da8de7477dccd094dd7e5248","name":"nadine","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/madein.co\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=retro&r=g","caption":"nadine"},"url":"https:\/\/madein.co\/en\/author\/nadine\/"}]}},"_links":{"self":[{"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/posts\/11973"}],"collection":[{"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/comments?post=11973"}],"version-history":[{"count":0,"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/posts\/11973\/revisions"}],"wp:attachment":[{"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/media?parent=11973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/categories?post=11973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madein.co\/en\/wp-json\/wp\/v2\/tags?post=11973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}