{"id":12072,"date":"2017-04-06T09:06:25","date_gmt":"2017-04-06T14:06:25","guid":{"rendered":"http:\/\/madein.co\/magazine\/?p=12072"},"modified":"2017-04-06T09:06:25","modified_gmt":"2017-04-06T14:06:25","slug":"does-using-micro-influencer-increase-a-campaigns-effectiveness","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/blog\/strategy\/does-using-micro-influencer-increase-a-campaigns-effectiveness\/","title":{"rendered":"Does Using Micro- Influencers Increase A Campaign’s Effectiveness?"},"content":{"rendered":"

At Made in<\/a> we are constantly in search of the newest and freshest faces that we can incorporate into our clients’ campaigns.<\/p>\n

While we regularly collaborate\u00a0with some of the largest “Top-Tier” influencers, we also recognize the power\u00a0in working with smaller\u00a0“Micro” \u00a0influencers. These rising stars tend to have a smaller, but more loyal following that really engages with the content and provides invaluable feedback, creating an ideal way for brands to reach their target audience.<\/p>\n

Why use a Micro- Influencer?<\/h2>\n

1- Credibility<\/p>\n

Followers are sometimes sceptical about an influencer who\u00a0has millions of followers, are they a real fan of the product or are they doing it just because they have access to these partnerships. Smaller accounts tend to have a core following that believes in the credibility of the influencer.<\/p>\n

2- Engagement<\/p>\n

Engagement rate is extremely high in\u00a0micro- influencer accounts. \u00a0They tend to post content frequently, interact with their community more often and on a more personal level, again leading to a core and more loyal following.<\/p>\n

3- ROI<\/p>\n

The return on investment for using micro- influencers are substantial due to the points mentioned above, they’re more affordable while delivering high engagement rates that brands are looking for.<\/p>\n

Bigger is Not Necessarily Better<\/h2>\n

\"\"<\/h2>\n

As some influencers explode and become\u00a0super popular they risk losing\u00a0their originality, micro- influencers on the other hand maintain their authenticity and freshness which has a huge appeal both to their followers as well as potential brand partners.<\/p>\n

Contact us<\/a> to discuss the best strategy for your social media campaigns!<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

At Made in we are constantly in search of the newest and freshest faces that we can incorporate into our clients’ campaigns. While we regularly collaborate\u00a0with some of the largest “Top-Tier” influencers, we also recognize the power\u00a0in working with smaller\u00a0“Micro” \u00a0influencers. These rising stars tend to have a smaller, but more loyal following that really […]<\/p>\n","protected":false},"author":32,"featured_media":12089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[65],"tags":[341,399,344],"acf":[],"yoast_head":"\ndoes using a micro- influencer increase a campaigns overall effectiveness re<\/title>\n<meta name=\"description\" content=\"At Made in we are constantly in search of the newest and freshest faces that we can incorporate into our clients' campaigns. 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