{"id":12101,"date":"2017-05-08T10:03:54","date_gmt":"2017-05-08T15:03:54","guid":{"rendered":"http:\/\/madein.co\/magazine\/?p=12101"},"modified":"2020-02-04T11:16:05","modified_gmt":"2020-02-04T16:16:05","slug":"3-instagram-trends-to-watch-out-for-in-2017","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/blog\/strategy\/3-instagram-trends-to-watch-out-for-in-2017\/","title":{"rendered":"3 Instagram Trends to Watch Out for in 2017"},"content":{"rendered":"<p>In the last months, a lot of trends and features developed on Instagram. For example, we are huge fan of <a href=\"http:\/\/madein.co\/magazine\/instagram-en\/rainbow-light-filter-new-instagram-trend\/\" target=\"_blank\" rel=\"noopener noreferrer\">this new rainbow trend<\/a>. Using these trends and features the right way can lead to profitable returns for your business.<\/p>\n<p><a href=\"http:\/\/madein.co\" target=\"_blank\" rel=\"noopener noreferrer\">Made in<\/a> selected 3 Instagram features that will gain a lot of popularity in 2017.<\/p>\n<h2>Instagram shop<\/h2>\n<p>Instagram has trialed shoppable products with 20 fashion brands. If you see a certain product in a photo, you can click on it and view the price, brand, shopping site, fabric\u2026 \u00a0You don&#8217;t even have to leave the app to see all of this information. If the customer wants to go through with the purchase, he can click on the \u201cshop now\u201d button and will be redirected to the seller\u2019s website. We think this will be highly popular because it\u2019s \u00a0more user friendly than being redirected to the link in the bio,then to another site. It\u2019s much easier as well and you can have multiple links in one photo.<\/p>\n<h2>Video without sound<\/h2>\n<p>Another new Instagram feature is the video without sound.<br \/>\n85% of viewers do not turn on the sound. \u00a0This, because of a few reasons:<\/p>\n<ul>\n<li>It is easier to view\u00a0video\u2019s without having to turn on the sound.<\/li>\n<li>Mobile use increases, especially in public places.<\/li>\n<li>The attention spans of social media decreases.<\/li>\n<\/ul>\n<p>As a brand, you can play this to your advantage. If you\u00a0create videos without any sound, you can attract your viewers\u2019 attention in any situation, wherever they are. \u00a0This must be done with brio to ensure your audience understand the message. <a href=\"http:\/\/madein.co\" target=\"_blank\" rel=\"noopener noreferrer\">Made in<\/a> can help you develop a strong and creative content strategy to captivate and get through to your audience<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BEM1eXmTPxk\/\" target=\"_blank\" rel=\"noopener noreferrer\">We&#8217;ll show you how to say phrases in ASL. In return, you show us how you would say \u201cWHOPPER&#8221; in ASL. Deal? #WHOPPERsign<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Een bericht gedeeld door Burger King (@burgerking) op <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2016-04-15T00:19:58+00:00\">14 Apr 2016 om 5:19 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<h2>Live Video<\/h2>\n<p>A last feature that can be very handy is the Live Video. According to\u00a0Livestream, the number of\u00a0viewers watching Live videos increased by 81% in 2016. At the end of November, Instagram introduced Live video. This new feature is very simple to use. Open the app, press the camera icon in the upper left corner and start Live video. Your followers will see \u2018live\u2019 under your profile picture. They can comment directly during the video. This will increase your relationship with your audience due to the personal interaction, you can directly answer to their questions, it increases their feeling of proximity\u2026 The main difference between the Facebook Live video function and the Instagram one is that the video disappears from the app after you finish your live stream. On Facebook, the video keeps existing on the page and can be viewed again in the future.<br \/>\nAs of last week, you now have the option to save your live video. It will still disappear from the app, but gives you the flexibility to hold onto your video and re-watch it later.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-12105\" src=\"http:\/\/madein.co\/magazine\/wp-content\/uploads\/2017\/04\/Schermafbeelding-2017-04-04-om-16.46.23-300x300.png\" alt=\"\" width=\"300\" height=\"300\" \/><\/p>\n<p>Contact us at <a href=\"http:\/\/madein.co\" target=\"_blank\" rel=\"noopener noreferrer\">Made in<\/a> to see how we can help you in applying these trends to boost your business.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the last months, a lot of trends and features developed on Instagram. For example, we are huge fan of this new rainbow trend. Using these trends and features the right way can lead to profitable returns for your business. Made in selected 3 Instagram features that will gain a lot of popularity in 2017. [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":12103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[65],"tags":[382],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Instagram Trends to Watch Out for in 2017 - Made in<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madein.co\/en\/blog\/strategy\/3-instagram-trends-to-watch-out-for-in-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Instagram Trends to Watch Out for in 2017\" \/>\n<meta property=\"og:description\" content=\"In the last months, a lot of trends and features developed on Instagram. 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