{"id":12322,"date":"2017-09-13T16:59:58","date_gmt":"2017-09-13T20:59:58","guid":{"rendered":"http:\/\/madein.co\/magazine\/?p=12322"},"modified":"2019-10-20T15:18:39","modified_gmt":"2019-10-20T19:18:39","slug":"klorane-going-blonde-has-never-been-so-easy","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/uncategorized\/klorane-going-blonde-has-never-been-so-easy\/","title":{"rendered":"Klorane | Going Blonde Has Never Been so Easy"},"content":{"rendered":"

There isn’t a better time than Summer to go blonde ! Wishing to fully embrace that philosophy, Klorane enlisted the help of Made in<\/a> to design a strategic influencer program to introduce and promote its new sun lightening spray with chamomile and honey- the new addition to their\u00a0famous chamomile collection. The message of the campaign was to communicate just how easy it is to go blonde naturally, using the Klorane Chamomile spray and range! After all, blondes have more fun!<\/p>\n

The strategy targeted women across Canada through result-oriented\u00a0publications in the form of\u00a0Instagram posts and stories. The content created for the platform\u00a0contained visuals both with the products, to increase consumer recognition, and without the products featured, to ensure that the focus be on the product benefits showcased directly through the influencers’ blonder and\u00a0extra\u00a0shiny\u00a0hair. Instagram captions were leveraged to\u00a0reinforce the characteristics and benefits of the spray through the influencers’ relevant and authentic sharing of their experience using the product.<\/p>\n

The campaign also featured a YouTube activation, where influencers integrated the product within popular Summer-themed YouTube videos such as\u00a0My summer essentials\u00a0<\/em>and My summer hair routine<\/i>. In the videos, the YouTubers\u00a0shared with their audience the easy steps to follow\u00a0to achieve the perfect, natural blonde look, using Klorane’s new hair lightening spray.<\/p>\n

An amplification strategy was later used to increase the reach of the campaign towards a key targeted demographic.<\/p>\n

The campaign included over 77 publications, with a reach of 441.6K, and generated 5.91% engagement rate.<\/p>\n

Here are some of the posts featured in the campaign:<\/p>\n

1. @SSNARD – SANDRA<\/h2>\n
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\ud83c\udf1e\ud83c\udf1e\ud83c\udf1e Naturally sunkissed hair thanks to some sunshine in a bottle! I’ve added the new @kloranecanada lightening spray with Chamomile into my routine this month and it’s lovely. Easy to use, gradually lightens hair during the day without damaging it (no peroxide or ammonia) and it smells like honey! \ud83c\udf6f Works on natural or color processed\/highlighted blonde and light brown hair \ud83c\udf3b Check it out at @shoppersdrugmartofficial in Canada and @pjcjeancoutu in Quebec. #sponsored #kloranecanada #chamomile #highlighting #bottledsunshine #NOammonia #NOperoxide<\/a><\/p>\n

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