{"id":12332,"date":"2017-09-13T17:08:09","date_gmt":"2017-09-13T21:08:09","guid":{"rendered":"http:\/\/madein.co\/magazine\/?p=12332"},"modified":"2019-10-20T14:54:15","modified_gmt":"2019-10-20T18:54:15","slug":"avene-solaire-2","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/uncategorized\/avene-solaire-2\/","title":{"rendered":"Av\u00e8ne Solaire | The ultra-light sunscreen lotion"},"content":{"rendered":"

To highlight the launch of the new collection of Mineral Sunscreen Lotion SPF50+ products, Av\u00e8ne collaborated with\u00a0Made in<\/a>\u00a0to create a content and influencer campaign\u00a0tailored to the brand.<\/span><\/p>\n

Influencers with different ethnicities, skin tones and styles were selected to ensure the campaign spoke to everyone, spreading far and wide the main message of the campaign : a solar protection adapted every skin type!<\/span><\/p>\n

To maximize the impact of the campaign on consumers, Made in recommended\u00a0a content strategy designed to captivate the interest of users through repeated exposure to different types on content created and shared on Instagram, Instagram stories and YouTube, instead of opting for publications which simply pushed the product. The product itself was not present in every content, which\u00a0ensured that\u00a0consumers did not feel overexposed\u00a0to the\u00a0ad.<\/span><\/p>\n

The content creators were therefore able to engage in storytelling, sharing with their communities some tips and tricks regarding product usage. This strategy proved to be efficient, as consumers continued to voice their interest towards the product, thanks to the power of storytelling!<\/span><\/p>\n

The campaign was a success, reaching over 586K people and generating over 1.1M impressions. Have a look at some of the publications in the campaign:<\/span><\/p>\n

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ONCLOSETNINE<\/h2>\n
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Always pool ready with the best sun protection! I recently switched to @eauthermaleaveneca High Protection Mineral Lotion SPF 50+ and love how light it feels on the skin ! If you have sensitive skin like mine , you wanna give this one a try! Lots of you asked about the Av\u00e8ne Thermal Spring Water I showed in IG stories – this stuff WORK. I have easily inflamed skin and this decreases redness on my skin and helps to calm down the irritation. I love using it on super hot days because it makes me feel like I actually drank the 8 cups of water I never do for my skin. #AveneCanada #Ad . . . http:\/\/liketk.it\/2s1E9 #liketkit @liketoknow.it<\/a><\/p>\n

A post shared by Amira & Maya<\/a> (@onclosetnine) on