{"id":12752,"date":"2017-11-16T09:58:33","date_gmt":"2017-11-16T14:58:33","guid":{"rendered":"http:\/\/madein.co\/?p=12752"},"modified":"2020-02-14T15:34:05","modified_gmt":"2020-02-14T20:34:05","slug":"moms-from-quebec-promote-bad-moms-2","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/blog\/influence-en\/moms-from-quebec-promote-bad-moms-2\/","title":{"rendered":"Moms from Qu\u00e9bec promote BAD MOMS 2"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-12373\" src=\"http:\/\/madein.co\/magazine\/wp-content\/uploads\/2017\/11\/BadMomsXmas-27x39-Lapdance-FR-LORES-208x300.jpg\" alt=\"\" width=\"229\" height=\"330\" \/><\/p>\n<p>For Bad Moms 2, the Films S\u00e9ville worked with Made in Agency to develop an influencer marketing campaign. Made is recruited a dozen moms to create content about how moms from Qu\u00e9bec can behave like bad moms.<\/p>\n<h3>A dozen mom influencers<\/h3>\n<p>With moms from Qu\u00e9bec\u00a0(Parfaite Maman Imparfaite, Maman Cafe\u0301ine, Me\u0300re Ordinaire, Parfaite Maman Cinglante, La Re\u0301cre\u0301ation, C\u2019est c\u0327a la vie, Tellement Mom, Karine Pothier, Mom Ready 2 Go, Maman Favoris), the film&#8217;s premiere got a lot of publicity with a potential reach of 500 000 people exposed on social media.<\/p>\n<h3>A contest to attend the premiere<\/h3>\n<p>November 1st, the theaters in Que\u0301bec city, Trois-Rivie\u0300res, Brossard, Sherbrooke, Chichoutimi, et Gatineau were full for BAD MOMS 2. In this campaign, the ambassadors had the chance to give away tickets to their audiences.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div id=\"fb-root\"><\/div>\n<p><script async=\"1\" defer=\"1\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;version=v6.0\"><\/script><\/p>\n<div class=\"fb-post\" data-href=\"https:\/\/www.facebook.com\/parfaitemamanimparfaite\/posts\/1472466599474058\" data-width=\"500\">\n<blockquote cite=\"https:\/\/www.facebook.com\/parfaitemamanimparfaite\/posts\/1472466599474058\" class=\"fb-xfbml-parse-ignore\">\n<p>\u2605\u2605\u2605CONCOURS \u2605\u2605\u2605Gagnez une paire de billets pour la premi\u00e8re du film &quot;Les m\u00e8res indignes se tapent No\u00ebl&quot;&#8230;<\/p>\n<p>Posted by <a href=\"https:\/\/www.facebook.com\/parfaitemamanimparfaite\/\">La parfaite maman imparfaite<\/a> on&nbsp;<a href=\"https:\/\/www.facebook.com\/parfaitemamanimparfaite\/posts\/1472466599474058\">Tuesday, October 17, 2017<\/a><\/p><\/blockquote>\n<\/div>\n<div id=\"fb-root\"><\/div>\n<p><script async=\"1\" defer=\"1\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;version=v6.0\"><\/script><\/p>\n<div class=\"fb-post\" data-href=\"https:\/\/www.facebook.com\/Mamancafeine\/posts\/1894730887510117\" data-width=\"500\">\n<blockquote cite=\"https:\/\/www.facebook.com\/Mamancafeine\/posts\/1894730887510117\" class=\"fb-xfbml-parse-ignore\">\n<p>\ud83c\udfac\ud83c\udf9e\ud83c\udfa5\ud83c\udf7fCONCOURS\ud83c\udf7f\ud83c\udfa5\ud83c\udf9e\ud83c\udfacLES M\u00c8RES INDIGNES SE TAPENT NO\u00cbL \ud83c\udf84 6 PAIRES de BILLETS \u00e0 Gagner pour la premi\u00e8re en salle le 1er&#8230;<\/p>\n<p>Posted by <a href=\"https:\/\/www.facebook.com\/Mamancafeine\/\">Maman caf\u00e9ine<\/a> on&nbsp;<a href=\"https:\/\/www.facebook.com\/Mamancafeine\/posts\/1894730887510117\">Friday, October 20, 2017<\/a><\/p><\/blockquote>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>To enter the contest, moms had fun sharing their bad mom stories. We&#8217;ve learned that some moms pretend to be allergic to animals just not to have animals&#8217; home. Others take their children to parties just not to miss their favorite DJ set, other give their children iPads to get some calm.<\/p>\n<h3>Prank my child<\/h3>\n<p>Maman Cafe\u0301ine &amp; Mom Ready 2 Go had fun pranking their children during the campaign. Maman Cafe\u0301ine has his children believe that he&#8217;s stuck in the cheminee whereas Mom Ready 2 Go has his children believe that Santa won&#8217;t come in 2018.<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7vJsI8WtKf8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<div id=\"fb-root\"><\/div>\n<p><script async=\"1\" defer=\"1\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;version=v6.0\"><\/script><\/p>\n<div class=\"fb-video\" data-href=\"https:\/\/www.facebook.com\/Mamancafeine\/videos\/1899760660340473\/\" data-width=\"500\">\n<blockquote cite=\"https:\/\/www.facebook.com\/Mamancafeine\/videos\/1899760660340473\/\" class=\"fb-xfbml-parse-ignore\"><p><a href=\"https:\/\/www.facebook.com\/Mamancafeine\/videos\/1899760660340473\/\"><\/a><\/p>\n<p>\ud83d\udc7b\ud83d\udc7b\ud83d\udc7bPRANK DE MOM\ud83d\udc7b\ud83d\udc7b\ud83d\udc7bL\u2019halloween fait \u00e0 peine passer que d\u00e9j\u00e0 le stress de No\u00ebl envahit la maison&#8230; J\u2019ai donc d\u00e9cid\u00e9 de jouer un petit tour aux enfants ce matin et je l\u2019avoue, \u00e7a m\u2019a dr\u00f4lement fait du bien ! #M\u00e8resindignes D\u2019ailleurs, je sens que le film : \u00ab Les M\u00e8res indignes se tapent No\u00ebl \u00bb , qui sort demain, 1er Novembre 2017, dans les cin\u00e9mas, me fera FORTEMENT rire et d\u00e9culpabiliser ! \ud83d\ude02\ud83d\ude02\ud83d\ude02\ud83d\ude4aEt vous ? Irez-vous voir ce petit chef d\u2019oeuvre dans un cin\u00e9 pr\u00e8s de chez vous ? Les Films S\u00e9ville<\/p>\n<p>Posted by <a href=\"https:\/\/www.facebook.com\/Mamancafeine\/\">Maman caf\u00e9ine<\/a> on Tuesday, October 31, 2017<\/p><\/blockquote>\n<\/div>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h3>La ve\u0301rite\u0301 sur Noe\u0308l et les fe\u0302tes<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>During this campaign, Moms enjoyed to say loud what every mom thinks when the festive period starts. Caroline from the blog\u00a0 c\u2019est c\u0327a la vie is wondering whether or not she should cook a turkey or have food delivered like Mila Kunis in the movie.<\/p>\n<div id=\"fb-root\"><\/div>\n<p><script async=\"1\" defer=\"1\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;version=v6.0\"><\/script><\/p>\n<div class=\"fb-post\" data-href=\"https:\/\/www.facebook.com\/blogcestcalavie\/posts\/1703055456380980\" data-width=\"500\">\n<blockquote cite=\"https:\/\/www.facebook.com\/blogcestcalavie\/posts\/1703055456380980\" class=\"fb-xfbml-parse-ignore\">\n<p>\u00cates-vous #1 ou #2? \ud83e\udd83 ou \ud83e\udd61Hier soir, j&#039;ai eu le bonheur d&#039;assister \u00e0 la premi\u00e8re du film &quot;Les m\u00e8res indignes se tapent&#8230;<\/p>\n<p>Posted by <a href=\"https:\/\/www.facebook.com\/blogcestcalavie\/\">C&#039;est \u00e7a la vie<\/a> on&nbsp;<a href=\"https:\/\/www.facebook.com\/blogcestcalavie\/posts\/1703055456380980\">Thursday, November 2, 2017<\/a><\/p><\/blockquote>\n<\/div>\n<h3>A premiere at Cineplex VIP Brossard<\/h3>\n<\/div>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Ba-bng4F0-E\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/a> <\/p>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Ba-bng4F0-E\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">Ce soir c&#39;\u00e9tait la premi\u00e8re fois qu&#39;on faisait garder nos deux enfants \ud83d\udc76\ud83c\udffc\ud83d\udc66\ud83c\udffc pour aller voir la premi\u00e8re du film  Les #meresindignes se tapent No\u00ebl \ud83c\udf84\ud83c\udf85\ud83c\udffc Puis vous savez quoi ? J&#39;ai envie de tout d\u00e9corer d\u00e9j\u00e0 ! Ben oui; un premier novembre \ud83d\ude02<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/karinepothieryt\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> K A R I N E \ud83c\udf3f<\/a> (@karinepothieryt) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2017-11-02T02:06:44+00:00\">Nov 1, 2017 at 7:06pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<div id=\"fb-root\"><\/div>\n<p><script async=\"1\" defer=\"1\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;version=v6.0\"><\/script><\/p>\n<div class=\"fb-post\" data-href=\"https:\/\/www.facebook.com\/larecreationfamille\/posts\/1436148273171852\" data-width=\"500\">\n<blockquote cite=\"https:\/\/www.facebook.com\/larecreationfamille\/posts\/1436148273171852\" class=\"fb-xfbml-parse-ignore\">\n<p>Ce soir avec mon amie Annie j&#039;ai laiss\u00e9 les enfants \u00e0 Papa pour aller au lancement du film Bad Moms PARCE QUE OUI ! Je&#8230;<\/p>\n<p>Posted by <a href=\"https:\/\/www.facebook.com\/larecreationfamille\/\">La R\u00e9cr\u00e9ation<\/a> on&nbsp;<a href=\"https:\/\/www.facebook.com\/larecreationfamille\/posts\/1436148273171852\">Wednesday, November 1, 2017<\/a><\/p><\/blockquote>\n<\/div>\n<p>With this campaign,\u00a0<a href=\"http:\/\/madein.co\">Made in<\/a>\u00a0shows its expertise in influencer marketing in the cinema industry.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>For Bad Moms 2, the Films S\u00e9ville worked with Made in Agency to develop an influencer marketing campaign. Made is recruited a dozen moms to create content about how moms from Qu\u00e9bec can behave like bad moms. A dozen mom influencers With moms from Qu\u00e9bec\u00a0(Parfaite Maman Imparfaite, Maman Cafe\u0301ine, Me\u0300re Ordinaire, Parfaite Maman Cinglante, La [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[63,62,65],"tags":[322],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Moms from Qu\u00e9bec promote BAD MOMS 2 - Made in<\/title>\n<meta name=\"description\" content=\"For the launch of Bad Moms 2, Films S\u00e9ville worked with Made in to develop an influencer campaign about how moms from Qu\u00e9bec can behave like bad moms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madein.co\/en\/blog\/influence-en\/moms-from-quebec-promote-bad-moms-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moms from Qu\u00e9bec promote BAD MOMS 2\" \/>\n<meta property=\"og:description\" content=\"For the launch of Bad Moms 2, Films S\u00e9ville worked with Made in to develop an influencer campaign about how moms from Qu\u00e9bec can behave like bad moms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madein.co\/en\/blog\/influence-en\/moms-from-quebec-promote-bad-moms-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Made in\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/longzero\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-16T14:58:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-14T20:34:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madein.co\/wp-content\/uploads\/2017\/11\/23347916_760431780834497_6188488827707850752_n.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"longzero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@longzero\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"longzero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madein.co\/en\/blog\/influence-en\/moms-from-quebec-promote-bad-moms-2\/\",\"url\":\"https:\/\/madein.co\/en\/blog\/influence-en\/moms-from-quebec-promote-bad-moms-2\/\",\"name\":\"Moms from Qu\u00e9bec promote BAD MOMS 2 - 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