{"id":13528,"date":"2019-07-15T14:04:31","date_gmt":"2019-07-15T18:04:31","guid":{"rendered":"http:\/\/madein.co\/uncategorized\/vidcon-2019-igtv-et-tiktok-volent-la-vedette\/"},"modified":"2020-02-05T15:34:27","modified_gmt":"2020-02-05T20:34:27","slug":"trends-in-video-content-marketing-vidcon-2019","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/blog\/production-en\/trends-in-video-content-marketing-vidcon-2019\/","title":{"rendered":"Trends in video content marketing : a summary of VidCon 2019"},"content":{"rendered":"

Trends in video content marketing : a summary of VidCon 2019<\/h1>\n

It has been almost 10 years since the first content creators summit was held. In July of each year, since 2010, VidCon has brought thousands of people together in Anaheim, California. Made in and 74,997 loyal attendees<\/a> attended this year’s four-day conference, so they could get a feel for the latest trends in video content marketing.<\/p>\n

We understand the magnitude of the phenomenon – which we should now call an industry – when we face the huge posters featuring the most prominent American YouTubers\u2019 names in the convention centre. While last year<\/a> Youtube stole the show, two platforms attract more attention during this 10th edition: the newborn TikTok and the IGTV broadcasting tool (launched a little over a year ago). Here’s why you should jump in the boat of these two platforms before they become distant and unreachable liners.<\/span><\/p>\n

\u00a0IGTV, the new video format to add to your content strategy<\/h2>\n

After a difficult launch, IGTV becomes the most referenced type of content on the Instagram platform. First deployed in the broadcast tab, the content appears in several places on the app; in the subscribers’ feed, on their personal profile, in the Explorer tab and, finally, in Stories. Your video ends up on all possible channel. After all, your subscribers have subscribers who also have subscribers.<\/span><\/p>\n

At the moment, by using the right broadcast techniques, you may be able to reach them all, thus giving you a place of choice on this platform before it even breaks out.<\/span><\/p>\n

TikTok, the fast-growing video platform<\/h2>\n

TikTok, the Chinese app owned by Bytedance (the same company that bought Musical.ly a year ago), is experiencing tremendous global success. In 2018, the app ranked third worldwide in terms of downloads in the App Store already flocks more than 500 million unique users per month.<\/span><\/p>\n

Even without participating in a single creative conference, the short videos sharing social media was on everyone\u2019s lips. Rooms to meet the platform creators were crowded, cell phones were installed everywhere to create hands-free videos, and the TikTok party was much more popular than the official Vidcon party (even if it happened more than a kilometre away from the convention centre). Proof of the app\u2019s success – which seems promised to a bright future – the hit of the summer “Old Town Road” was born on this platform. It owes it all its popularity. This same song was number 1 on the Billboard rankings for 17 weeks, dethroning the last record belonging to \u201cDespacito\u201d. In short, we felt a lot of effervescence around the app.<\/span><\/p>\n

What strikes out of these 4 days:<\/strong><\/p>\n

    \n
  • The vertical format found on IGTV, Tiktok, and now Youtube, offering a host of new possibilities;\u00a0<\/span><\/li>\n
  • The need for content to start on the right foot;\u00a0<\/span><\/li>\n
  • The relevance of finding creators and brands that embrace the same values to create impactful and authentic campaigns.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Trends in video content marketing : a summary of VidCon 2019 It has been almost 10 years since the first content creators summit was held. In July of each year, since 2010, VidCon has brought thousands of people together in Anaheim, California. Made in and 74,997 loyal attendees attended this year’s four-day conference, so they […]<\/p>\n","protected":false},"author":9,"featured_media":3020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[1460,352,351,62,315,349],"tags":[1624,1461,511,1462,341,1467,1626],"acf":[],"yoast_head":"\nTrends in video content marketing : a summary of VidCon 2019 - Made in<\/title>\n<meta name=\"description\" content=\"Discover the two trends in video content marketing that stole the spotlight at VidCon 2019 in California: IGTV and TikTok.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madein.co\/en\/blog\/production-en\/trends-in-video-content-marketing-vidcon-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trends in video content marketing : a summary of VidCon 2019\" \/>\n<meta property=\"og:description\" content=\"Discover the two trends in video content marketing that stole the spotlight at VidCon 2019 in California: IGTV and TikTok.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madein.co\/en\/blog\/production-en\/trends-in-video-content-marketing-vidcon-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Made in\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-15T18:04:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-05T20:34:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madein.co\/wp-content\/uploads\/2019\/07\/IMG_5491-768x1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charles-Antoine Beaulieu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charles-Antoine Beaulieu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madein.co\/en\/blog\/production-en\/trends-in-video-content-marketing-vidcon-2019\/\",\"url\":\"https:\/\/madein.co\/en\/blog\/production-en\/trends-in-video-content-marketing-vidcon-2019\/\",\"name\":\"Trends in video content marketing : a summary of VidCon 2019 - 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