TikTok can\u2019t be ignored by marketing professionals anymore. The app is especially useful for engaging with Gen Z, born in the digital age and supposedly harder to reach because of the way they use media (or don\u2019t).<\/p>\n
The fact is members of Generation Z, born in 1997 or later, don\u2019t use traditional media and use ad blockers on Internet, diminishing digital advertising visibility. To reach them, marketers must adapt to their reality.<\/p>\n
Of the 500 million active TikTok users in the world, 41% are in the 16-24 age range<\/a>. The time has come for marketers to consider TikTok for their marketing strategy. Here are three\u00a0great ways to integrate TikTok in your marketing strategy.<\/p>\n When a brand is looking to speak to a young and cool audience, it can be a great idea to create a TikTok account and to regularly post videos on TikTok. Before posting, make sure the videos you want to share are aligned with your brand image. You should also learn about the unwritten rules of the video sharing platform, or you might risk looking totally out of the loop.<\/p>\n Here are three American brands that are killing it on TikTok right now:<\/p>\n The mexican restaurant chain\u2019s TikTok is an artful mix of original video content and user generated content. The brand follows trends and participates in popular challenges, generating considerable engagement.<\/p>\n1. Create a TikTok account for your brand<\/b><\/h2>\n
Chipotle<\/h3>\n
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