{"id":14633,"date":"2018-09-13T12:23:17","date_gmt":"2018-09-13T16:23:17","guid":{"rendered":"http:\/\/madein.co\/?p=14633"},"modified":"2020-02-18T12:22:15","modified_gmt":"2020-02-18T17:22:15","slug":"peroni-celebrates-italian-aperitivo-influencers","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/blog\/influence-en\/peroni-celebrates-italian-aperitivo-influencers\/","title":{"rendered":"Peroni celebrates the Italian aperitivo with twenty Quebec influencers"},"content":{"rendered":"

Peroni celebrates the Italian aperitivo with twenty Quebec influencers<\/h1>\n

To launch Peroni<\/a> on the Qu\u00e9bec market, the brand worked with\u00a0Made in<\/a>\u00a0to develop an influencer marketing campaign. Peroni capitalized on the charm and personality of around twenty brand ambassadors to spotlight the beer while having them live experiences that relates to the Italian elegant lifestyle.<\/p>\n

More than twenty influencers.<\/h3>\n

Peroni collaborated with celebrities<\/em> (Marie-Mai, Kevin Bazinet, PO Beaudoin, Alexandre Despatie, etc), food media<\/em>\u00a0(Le Tastet, Dinette Magazine), mixologists<\/em>\u00a0(Boire Mixologie) or\u00a0lifestyle content creators<\/em>\u00a0(Chlo\u00e9 Crane Leroux, Hermust, etc.), bringing about a potential reach of 740 000\u00a0<\/strong>people exposed on social media.<\/p>\n

To reply to high demand, Peroni created an interactive map to locate the places where you can drink Peroni : http:\/\/www.trouvezperoniqc.ca\/<\/a><\/p>\n

A\u00a0box to have the perfect Italian aperitivo<\/strong><\/h3>\n

At the beginning of the campaign, influencers were sent a box with Peroni beers, but also products coming from Italy, like sundried tomatoes, mushroom truffle p\u00e2t\u00e9, fig and rosemary crackers or artisanal pasta.<\/p>\n

A campaign by Made in<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Peroni celebrates the Italian aperitivo with twenty Quebec influencers To launch Peroni on the Qu\u00e9bec market, the brand worked with\u00a0Made in\u00a0to develop an influencer marketing campaign. Peroni capitalized on the charm and personality of around twenty brand ambassadors to spotlight the beer while having them live experiences that relates to the Italian elegant lifestyle. More […]<\/p>\n","protected":false},"author":44,"featured_media":14640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[63,65],"tags":[1720,1695,1721,1697,1722,1723,1724],"acf":[],"yoast_head":"\nPeroni celebrates the Italian aperitivo with twenty Quebec influencers - Made in<\/title>\n<meta name=\"description\" content=\"For the long-awaited launch of Peroni in Qu\u00e9bec, Peroni asked for Made in's help to create a tailored influence marketing campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madein.co\/en\/blog\/influence-en\/peroni-celebrates-italian-aperitivo-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peroni celebrates the Italian aperitivo with twenty Quebec influencers\" \/>\n<meta property=\"og:description\" content=\"For the long-awaited launch of Peroni in Qu\u00e9bec, Peroni asked for Made in's help to create a tailored influence marketing campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madein.co\/en\/blog\/influence-en\/peroni-celebrates-italian-aperitivo-influencers\/\" \/>\n<meta property=\"og:site_name\" content=\"Made in\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-13T16:23:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-18T17:22:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madein.co\/wp-content\/uploads\/2020\/02\/20686652_1943927112556758_1649621145105727488_n.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"961\" \/>\n\t<meta property=\"og:image:height\" content=\"890\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laurence Ratycz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laurence Ratycz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madein.co\/en\/blog\/influence-en\/peroni-celebrates-italian-aperitivo-influencers\/\",\"url\":\"https:\/\/madein.co\/en\/blog\/influence-en\/peroni-celebrates-italian-aperitivo-influencers\/\",\"name\":\"Peroni celebrates the Italian aperitivo with twenty Quebec influencers - Made in\",\"isPartOf\":{\"@id\":\"https:\/\/madein.co\/#website\"},\"datePublished\":\"2018-09-13T16:23:17+00:00\",\"dateModified\":\"2020-02-18T17:22:15+00:00\",\"author\":{\"@id\":\"https:\/\/madein.co\/#\/schema\/person\/c31644781a76cf23902e3498512abdb0\"},\"description\":\"For the long-awaited launch of Peroni in Qu\u00e9bec, Peroni asked for Made in's help to create a tailored influence marketing campaign.\",\"breadcrumb\":{\"@id\":\"https:\/\/madein.co\/en\/blog\/influence-en\/peroni-celebrates-italian-aperitivo-influencers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/madein.co\/en\/blog\/influence-en\/peroni-celebrates-italian-aperitivo-influencers\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/madein.co\/en\/blog\/influence-en\/peroni-celebrates-italian-aperitivo-influencers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/madein.co\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Peroni celebrates the Italian aperitivo with twenty Quebec influencers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/madein.co\/#website\",\"url\":\"https:\/\/madein.co\/\",\"name\":\"Made in\",\"description\":\"Agence de marketing d'influence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/madein.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/madein.co\/#\/schema\/person\/c31644781a76cf23902e3498512abdb0\",\"name\":\"Laurence Ratycz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/madein.co\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/madein.co\/wp-content\/uploads\/2020\/01\/Laurence_portrait-150x150.png\",\"contentUrl\":\"https:\/\/madein.co\/wp-content\/uploads\/2020\/01\/Laurence_portrait-150x150.png\",\"caption\":\"Laurence Ratycz\"},\"description\":\"Positive et toujours pr\u00eate \u00e0 relever de nouveaux d\u00e9fis, Laurence est le bras droit des gestionnaires de projet. 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