3 new TikTok Ad formats<\/b><\/p>\n
During its \u201c<\/span>Commerce Keynote 2022<\/b>\u201d conference in September, TikTok announced the arrival of <\/span>3 new formats for advertising campaigns<\/b>. The objective of these new features is to offer companies <\/span>several formats to communicate about their products.<\/b><\/p>\n <\/p>\n The high-performance algorithm based on personalized recommendations <\/b>will also be used and reinforced to serve ads to the most relevant audiences. <\/span>The 3 options will be available on the “for you” page<\/b>, which will allow to directly discover products while scrolling.<\/span><\/p>\n <\/p>\n These new formats are necessary <\/span>to allow ads to grow on the platform<\/b>. Trends like \u201cTikTok make me buy it\u201d have proven that purchasing based on influencer campaigns on the platform is very important. The application also took advantage of its conference to specify that <\/span>70% of users find it very easy to buy via the app, and 56% claim to have discovered products or brands through network advertisements.<\/b><\/p>\n <\/p>\n Impactful and reassuring statistics for all brands that would like to get started on TikTok and use the new Ads formats available.<\/span><\/p>\n Video Shopping Ads: Say Goodbye to Bio Links<\/b><\/p>\n With this option, it is no longer necessary to refer users in the bio to find the link to the site of the partner brand. From now on, a banner will be available at the <\/span>bottom of the video<\/b>, allowing you to refer to the product card present in the TikTok catalog. <\/span>All information about the product<\/b> will be mentioned, and it <\/span>will even be possible<\/b> to go to the website to make the final purchase.<\/span><\/p>\n This format makes it possible to combine creative videos directly with the product catalog in order to <\/span>promote traffic to the brand’s website and conversion.<\/b><\/p>\n This option allows you <\/span>to group all product catalogs in one place<\/b>. A product page made by TikTok will appear in their \u201cfor you\u201d section, encouraging you to go to the \u201c<\/span>recommended products<\/b>\u201d page. Users will then be able to visit the <\/span>product cards<\/b> of different brands,<\/span> discover <\/b>them and find all the information on the goods.<\/span><\/p>\n Brands can make a <\/span>proposal of the products they would like to share in this tab.<\/b> The selection criteria by TikTok have not yet been detailed for this format<\/span><\/p>\n Live Shopping Ads: Discovery, Interaction, Purchase, Live<\/b><\/p>\n This feature makes it possible to<\/span> present<\/b> the products and<\/span> interact <\/b>with the public during a Live directly on the platform. This appears in the \u201cfor you\u201d page of the target audience, inviting them to click to join the Live. From this Live, the <\/span>products <\/b>presented in it will be displayed at the bottom of the screen. Similar to shopping videos, <\/span>attendees will be able to discover item information<\/b>. TikTok product catalogs represent a showcase for brands to easily generate traffic to <\/span>their e-commerce website<\/b> to complete the transaction.<\/span><\/p>\n This option can be <\/span>integrated into an influencer marketing system<\/b> to bring more visibility and engagement to the Live.<\/span><\/p>\n Conclusion<\/b> :<\/span><\/p>\n For the moment<\/span> these options are only available in test<\/b> for certain companies, but they will <\/span>arrive very soon<\/b> on the whole platform.<\/span><\/p>\n 3 new TikTok Ad formats During its \u201cCommerce Keynote 2022\u201d conference in September, TikTok announced the arrival of 3 new formats for advertising campaigns. The objective of these new features is to offer companies several formats to communicate about their products. The high-performance algorithm based on personalized recommendations will also be used and reinforced […]<\/p>\n","protected":false},"author":70,"featured_media":21529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[62,2087],"tags":[2000,2088,2089,2001,2090,400,2095,2092,1674,2093,2003,331,2008,1468,2094],"acf":[],"yoast_head":"\nCatalog Listing Ads: Recommended products on TikTok<\/b><\/h4>\n
These formats will be easily accessible since brands will simply have to<\/span> link their product catalog to the application’s Business Center.<\/b> It will therefore be directly available on a new profile tab.<\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"