{"id":22167,"date":"2022-06-14T10:52:50","date_gmt":"2022-06-14T14:52:50","guid":{"rendered":"https:\/\/madein.co\/uncategorized\/intro-au-web3-quels-sont-les-concepts-les-plus-importants\/"},"modified":"2023-02-23T14:26:13","modified_gmt":"2023-02-23T19:26:13","slug":"intro-to-web3-what-are-the-most-important-concepts","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/blog\/tendances-en\/intro-to-web3-what-are-the-most-important-concepts\/","title":{"rendered":"Intro to Web3 : What are the most important concepts?"},"content":{"rendered":"\n\n\n\n\n\n\n\n
Intro to Web3 : What are the most important concepts?<\/b><\/td>\n<\/tr>\n
What is the Web3 ?\u00a0<\/b><\/td>\n<\/tr>\n
Web3 or Web 3.0 is the decentralized, peer-to-peer and immersive web. Before understanding its impact on marketing, we must first take a step back.<\/span><\/p>\n

In 1996, at the beginning of the internet, there was the Web1 \u2014 the Web \u2014 which connects internet users around the world. Olders and GenX millennials among us remember that so-called “read-only” web, where websites were completely static and we couldn’t login, comment or engage with the content. In this ancestral web, there was no interactivity, which is why it is referred to as a “read-only” web.<\/span><\/p>\n

Since 2004, we have been in Web2, where we can create and engage with other users. With web2 came the emergence of platforms, social media, UGC (User Generated Content) and the whole Big Tech universe (Google, Meta, Amazon),where feedback is at the heart of the experience.<\/span><\/p>\n

Maybe you’re wondering what’s wrong with Web2 in its current form. In a word, centralization. In Web2, Big Tech companies such as Meta, which owns Facebook, Instagram and Whatsapp, own your data, because your information is stored on their servers. When you use a free service like Facebook, your data becomes the currency.<\/span><\/p>\n

Web3 is the next phase of the Internet. You may have heard of Roblox, the immersive game, or Travis Scott’s concert on Roblox? The goal of Web3 is to take the best of what Web1 has to offer (decentralization) and add the best of Web2 (user participation) to create a better Internet.<\/span><\/p>\n

Right now, we’re halfway there, a kind of Web2.5 \u2014 the majority of internet users still spend their time online on Big Tech platforms, but there are new technologies that are precipitating the arrival of Web3 and they are generating a lot of buzz.<\/span><\/td>\n<\/tr>\n

The main elements of Web3: metaverses, NFTs and the Blockchain<\/b><\/td>\n<\/tr>\n
Web3 is upon us, but what are the technologies and platforms that make this new El Dorado possible?<\/span><\/p>\n

Blockchain<\/b>: The technology \u2014 the programming language \u2014 that underpins Web3 and enables its decentralization.<\/span><\/p>\n

Instead of your data ending up on a centralized server that belongs to Big Techs, it is now transmitted “peer-to-peer”. Blockchain technology\u00a0 eliminates the need for an intermediary and ensures greater confidentiality.<\/span><\/p>\n

In Web3, a user can send money to another user without ever going through a bank. With Blockchain technology, you can share information without it being stored on a centralized server.<\/span><\/p>\n

Metaverse<\/b>: Although the term has been around for a few years, the word “metaverse” was invented by author Neal Stephenson in his science fiction novel Snow Crash (1992).<\/span><\/p>\n

In his book, Stephenson referred to the metaverse as a digital world that exists alongside the real world.<\/span><\/p>\n

The Metaverse is a 3D version of the Internet and computing at large.<\/span><\/p>\n

When the two technologies (Internet and computer) appeared, all interactions were mainly text-based (emails, messages, usernames, electronic addresses). Then, they became more media-friendly (photos, videos, livestreams). The next step in UI and UX will be in 3D.<\/span><\/p>\n

The Metaverse is being inside a computer and the Internet. Justin Hochberg, CEO of Virtual Brand Group, explains that “the value of the metaverse is to live an experience. The Metaverse gives people the power to build their own part of this world.\u201d<\/span><\/p>\n

NFT<\/b>: These are the Non-fungible tokens. I know \u2014 that doesn’t help much.<\/span><\/p>\n

“Non-fungible” means that something is unique and cannot be replaced by something else. For example, a bitcoin is fungible \u2014 trade it for another bitcoin, and you’ll have exactly the same thing.<\/span><\/p>\n

In contrast, a one-of-a-kind trading card is “non-fungible”. If you exchange it for another card, you will have something completely different.<\/span><\/p>\n

What makes NFTs valuable is the uniqueness of each token. Everything is traceable in this digital universe: the origin is engraved and recorded in the Blockchain.<\/span><\/p>\n

Most NFTs are part of the Ethereum Blockchain, although other blockchains have implemented their own version of NFTs. Ethereum is a cryptocurrency, like bitcoin or dogecoin, but its blockchain also keeps track of who holds and trades NFTs.<\/span><\/td>\n<\/tr>\n

Metaverse and NTFs come up very often when talking about Web3. If all of this seems crystal clear, find out how new web3 technologies can be used to strengthen the sense of belonging between brands and their audience in our article. Otherwise, do not hesitate to write to us to discuss this new universe.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Intro to Web3 : What are the most important concepts? What is the Web3 ?\u00a0 Web3 or Web 3.0 is the decentralized, peer-to-peer and immersive web. Before understanding its impact on marketing, we must first take a step back. In 1996, at the beginning of the internet, there was the Web1 \u2014 the Web \u2014 […]<\/p>\n","protected":false},"author":62,"featured_media":21039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[315],"tags":[2146,2147,364,2148,2149,2150],"acf":[],"yoast_head":"\nIntro to Web3 : What are the most important concepts?<\/title>\n<meta name=\"description\" content=\"Web3 marketing combines traditional online marketing with new blockchain technologies. 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