{"id":2721,"date":"2019-06-06T11:43:13","date_gmt":"2019-06-06T15:43:13","guid":{"rendered":"http:\/\/madein.co\/uncategorized\/ce-que-vous-devez-savoir-sur-twitch-la-plate-forme-de-streaming\/"},"modified":"2020-02-05T15:34:53","modified_gmt":"2020-02-05T20:34:53","slug":"twitch-the-favorite-platform-of-gaming-influencers","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/trends\/twitch-the-favorite-platform-of-gaming-influencers\/","title":{"rendered":"Twitch, the favorite platform of gaming influencers"},"content":{"rendered":"<h1>Twitch, the favorite platform of gaming influencers<\/h1>\n<p>Are you familiar with Twitch?\u00a0<span style=\"font-weight: 300;\">This streaming platform which offers live video broadcasting is growing at an accelerating pace.Launched in 2011 by the streaming site Justin.tv to offer specialized video game web streams, including eSports, the platform quickly overshadowed its parent site and, in 2014, was <a href=\"https:\/\/www.bbc.com\/news\/technology-28930781\" target=\"_blank\" rel=\"noopener\">acquired by Amazon<\/a>.<\/span> <span style=\"font-weight: 300;\">According to Twitch&#8217;s annual report, in 2017, more than 124 million videos were broadcast on the platform and its users spent more than 355 billion minutes watching them.<\/span> We also assist to the birth of gaming influencers, interacting with their communities and earning their admiration.<\/p>\n<h2>A profitable platform<\/h2>\n<p><span style=\"font-weight: 300;\">Among the 2 million users who broadcast one or more videos each month, over twenty thousand can already boast of <\/span><a href=\"https:\/\/techcrunch.com\/2018\/02\/06\/twitch-now-has-27k-partners-and-150k-affiliates-making-money-from-their-videos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">earning an income<\/span><\/a><span style=\"font-weight: 300;\">. There are several ways streamers can make money on Twitch.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Players who meet <\/span><a href=\"https:\/\/blog.lvlupdojo.com\/the-difference-between-twitch-affiliates-and-partners-e29175dfa435\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">certain conditions<\/span><\/a><span style=\"font-weight: 300;\"> (having at least 50 subscribers and broadcasting a certain number of minutes regularly each month) can become official Twitch affiliates and partners.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Affiliate partners can offer a paid subscription to their audience ($4.99), which provides access to exclusive content;\u00a0<\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Affiliate partners can also receive incentives called <\/span><a href=\"https:\/\/www.twitch.tv\/bits\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">Bits<\/span><\/a><span style=\"font-weight: 300;\">. These are virtual emoticons that subscribers buy and gift to their favorite players like virtual tips;\u00a0<\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">Finally, affiliate partners get a commission on the sale of video games and merchandise from their page.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">Players can also earn a portion of the advertising revenue from their streams, as is the case on YouTube, and receive direct <\/span><a href=\"https:\/\/www.theverge.com\/2017\/8\/16\/16006540\/twitch-streamer-income-money-college-tuition\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">donations via PayPal<\/span><\/a><span style=\"font-weight: 300;\">. The fact that Twitch users choose to give money to their favorite players shows how strong the relationship is between them.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Last year, Twitch streamer Tyler Blevins, better known as Ninja, his online nickname, earned over $500,000 a month thanks to his Fortnite streams. He attributes his success to his high level gaming skills and the entertainment potential his streams offer his audience.<\/span><\/p>\n<h2>The potential of Twitch<\/h2>\n<p><span style=\"font-weight: 300;\">According to <\/span><a href=\"https:\/\/muchneeded.com\/twitch-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">Twitch data<\/span><\/a><span style=\"font-weight: 300;\">, 81.5% of the platform&#8217;s users are male and 55% are between 18 and 34 years old, which makes Twitch a great way to reach a market that is sometimes difficult to access on social media. The streamers&#8217; followers are known to be very engaged and players develop a real relationship with their audience of viewers, with the most popular streamers often broadcasting live videos for several hours, several times a week.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 300;\">Twitch data also reveals that 82% of its users believe that brand partnerships and sponsorships are good for the industry and 80% of them are open to seeing players and gamer teams being sponsored by brands.<\/span><\/p>\n<h2>How can brands use Twitch ?<\/h2>\n<p><span style=\"font-weight: 300;\">Video game brands already leverage strategic partnerships with streamers to promote new game launches, but brands that are not directly part of the gaming world can also partner with influential players. For instance, KFC boosted the popularity of the expression <\/span><i><span style=\"font-weight: 300;\">Winner Winner, Chicken Dinner<\/span><\/i><span style=\"font-weight: 300;\"> in the gaming world by <\/span><a href=\"https:\/\/www.pcgamer.com\/pubg-viewers-can-win-free-kfc-chicken-dinners-this-weekend-on-twitch\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">offering fried chicken<\/span><\/a><span style=\"font-weight: 300;\"> to the audiences of famous streamers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 300;\">It is also possible to co-create original and entertaining brand content with players, such as the <\/span><a href=\"https:\/\/www.adweek.com\/creativity\/how-snickers-got-famous-gamers-twitch-become-unrecognizable-hunger-167363\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">brand activation by Snickers<\/span><\/a><span style=\"font-weight: 300;\"> in 2015, a prank which saw three streamers playing badly for an hour, becoming worse as they got hungrier, and donning a costume before eating a Snickers bar and becoming themselves again &#8211; bringing to life the famous brand motto: <\/span><i><span style=\"font-weight: 300;\">You&#8217;re not you when you&#8217;re hungry.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 300;\">The key to a successful brand campaign on Twitch is to make sure there is a good brand fit with the player and its audience, and to aim for follower engagement, which is the strength of this platform.\u00a0<\/span><\/p>\n<h2>Beyond Gaming<\/h2>\n<p><span style=\"font-weight: 300;\">Since Fall 2018, Twitch has replaced generic IRL (In real life) and Creative content tags with a <\/span><a href=\"https:\/\/www.polygon.com\/2018\/8\/10\/17674306\/twitch-irl-creative-new-categories\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">dozen more precise mainstream streaming categories<\/span><\/a><span style=\"font-weight: 300;\"> such as art, food and drink, crafts, music, travel, beauty, science, sports and podcasts. While these new categories are still niche with small followings, the move shows their popularity is expected to grow.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Do you want to create a project and collaborate with video game influencers? Made in can help you make it happen. Contact us to work with our talent <a href=\"http:\/\/madein.co\/en\/talents\/valerie-levesque\/\" target=\"_blank\" rel=\"noopener\">Val\u00e9rie L\u00e9vesque<\/a> or to elaborate an effective content strategy!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perferendis voluptatem perspiciatis alias animi at sint recusandae qui est totam doloremque asperiores vitae ut illum libero quia enim sit aperiam perferendis dolores vitae laudantium est velit quas voluptatem.<\/p>\n<p>Culpa est rerum sapiente aut consequatur quas ad consequatur eum non mollitia quia error fugiat suscipit ipsam est maiores aut odit iste quod ea repellat tempore consequuntur beatae aut consequatur adipisci qui facere veritatis sed iste dicta quibusdam fugit rerum impedit voluptas voluptatem odit et atque iste fuga nostrum voluptatem.<\/p>\n<p>Eum veniam nam nam et impedit amet facere vel consectetur quod vel repellendus incidunt odio ea consequatur minus illum harum corporis vitae modi vel et corrupti accusantium veritatis quaerat totam nam laudantium laborum dolorem facilis expedita itaque eum est molestias excepturi assumenda velit voluptatem sapiente provident qui earum a provident.<\/p>\n<p>Voluptatem aut numquam iure corrupti tempore et quibusdam recusandae vel pariatur impedit incidunt ullam beatae omnis necessitatibus voluptate ab dolorem quia modi tempora est praesentium eligendi laudantium error similique praesentium aliquam sed rerum est culpa ut ad nemo a quaerat placeat eius ut ut odio nemo nesciunt ex nam quis corporis consectetur libero et unde dolores consequuntur aut facere cupiditate.<\/p>\n","protected":false},"author":5,"featured_media":13273,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[62,65,315,349],"tags":[355,379,377,356,357,380,381,344,345,376,382,463,378],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - 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