{"id":3066,"date":"2013-08-13T20:44:56","date_gmt":"2013-08-14T01:44:56","guid":{"rendered":"http:\/\/crememag.co\/?p=3066"},"modified":"2013-08-13T20:44:56","modified_gmt":"2013-08-14T01:44:56","slug":"smart-set-12-bloggers-digital-dreams","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/uncategorized\/smart-set-12-bloggers-digital-dreams\/","title":{"rendered":"Smart Set &#038; 12 bloggers @ Digital Dreams"},"content":{"rendered":"<p><strong>Smart Set<\/strong> is lately doing a complete rebranding with a new brand image, repositioning themselves as a brand in touch with their younger clientele and with a <a href=\"smartset.ca\" target=\"_blank\">new ecommerce website<\/a>. Moreover, this year, Smart Set was sponsoring three music festivals that you might have heard of: Piknic \u00c9lectronic in Montreal, Digital Dreams in Toronto and Escapade in Ottawa with many fun activities organized during those festivals.<\/p>\n<p>Smart Set&#8217;s rebranding was also the opportunity for the brand to get to know their customers better thanks to a greater presence on social networks\u00a0(<a href=\"http:\/\/www.facebook.com\/SmartSet\" target=\"_blank\">Facebook<\/a>,\u00a0<a href=\"http:\/\/www.youtube.com\/SmartSetFashion\" target=\"_blank\">Youtube<\/a>,\u00a0<a href=\"https:\/\/twitter.com\/SmartSet\" target=\"_blank\">T<wbr \/>witter<\/a>\u00a0et\u00a0<a href=\"http:\/\/instagram.com\/SmartSet\/\" target=\"_blank\">Instagram<\/a>), but also a desire to start to collaborate with Canadian bloggers and engage in a true relationship with them!<\/p>\n<p>The campaign was divided in four different parts:<\/p>\n<ul>\n<ul>\n<li><span class=\"Apple-style-span\" style=\"line-height: 13px;\"><strong>The 12 bloggers were hosting a giveaway<\/strong> on their blogs with outfit inspiration from Smart Set. Readers had the chance to win a $75 gift card<\/span><\/li>\n<\/ul>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3101\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2013\/08\/Capture-d\u2019\u00e9cran-2013-06-11-\u00e0-17.01.42.png\" alt=\"o my heart kate\" width=\"1280\" height=\"800\" \/><\/p>\n<p><!--more--><\/p>\n<ul>\n<ul>\n<li><strong>A banner ad campaign on Canadian fashion blogs<\/strong> to maximize Smart Set visibility to a very targeted and engaged audience<\/li>\n<\/ul>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3102\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2013\/08\/Capture-d\u2019\u00e9cran-2013-06-11-\u00e0-17.05.03.png\" alt=\"toronto beauty reviews\" width=\"1280\" height=\"800\" \/><\/p>\n<ul>\n<ul>\n<li><strong>The VIP weekend in Toronto at Digital Dreams electro festival<\/strong><\/li>\n<\/ul>\n<\/ul>\n<p>Smart Set invited 12 Canadian fashion bloggers to spend a weekend at Digital Dreams Festival in Toronto on June 29 &amp; 30. Here is the recap of their fantastic weekend in video!<br \/>\n<iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/o4TPozn_JLA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<ul>\n<ul>\n<li><b>A recap of their weekend on their blogs and social networks<\/b><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3106\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2013\/08\/Capture-d\u2019\u00e9cran-2013-08-13-\u00e0-19.08.10.png\" alt=\"summer x skin\" width=\"1280\" height=\"800\" \/><\/li>\n<\/ul>\n<\/ul>\n<p><strong>And much more&#8230;<\/strong><\/p>\n<p>The team at Smart Set completed the campaign with great surprises like a bubble filled with great stuff &#8220;the festival survival kit&#8221; and interviews of the bloggers on their blog and newsletter!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3103\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2013\/08\/Capture-d\u2019\u00e9cran-2013-08-13-\u00e0-19.00.47.png\" alt=\"smart set blog\" width=\"1280\" height=\"800\" \/><\/p>\n<p>Read Smart Set <a href=\"http:\/\/blog.smartset.ca\/2013\/08\/smart-set-bloggers-adigital-dreams-bettertogether\/\" target=\"_blank\">blog<\/a> to learn more about this incredible weekend!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1699\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2012\/10\/Aur\u00e9lie.png\" alt=\"Aur\u00e9lie Sauthier\" width=\"100\" height=\"44\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smart Set is lately doing a complete rebranding with a new brand image, repositioning themselves as a brand in touch with their younger clientele and with a new ecommerce website. Moreover, this year, Smart Set was sponsoring three music festivals that you might have heard of: Piknic \u00c9lectronic in Montreal, Digital Dreams in Toronto and [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smart Set &amp; 12 bloggers @ Digital Dreams - Made in Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madein.co\/en\/uncategorized\/smart-set-12-bloggers-digital-dreams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart Set &amp; 12 bloggers @ Digital Dreams\" \/>\n<meta property=\"og:description\" content=\"Smart Set is lately doing a complete rebranding with a new brand image, repositioning themselves as a brand in touch with their younger clientele and with a new ecommerce website. 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