{"id":3579,"date":"2014-03-27T00:00:35","date_gmt":"2014-03-27T05:00:35","guid":{"rendered":"http:\/\/crememag.co\/?p=3579"},"modified":"2014-03-27T00:00:35","modified_gmt":"2014-03-27T05:00:35","slug":"shu-uemura-lighbulb-amazing-campaign-2-2","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/uncategorized\/shu-uemura-lighbulb-amazing-campaign-2-2\/","title":{"rendered":"Shu Uemura Lightbulb innovative campaign"},"content":{"rendered":"<p>Shu Uemura reached out to <a href=\"http:\/\/www.madeinblog.ca\">Made in Blog <\/a>to promote the new <strong><i>Lightbulb Foundation<\/i>.<\/strong> The objective of the campaign was to promote the launch of the product through bloggers of the US and Canadian markets.\u00a0 Made in Blog designed and implemented a comprehensive <a href=\"http:\/\/www.madeinblog.ca\/en\/advertisers\/blogger-outreach\/\">strategy <\/a>integrating influencers at several levels. This large-scale plan included\u00a0:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>providing\u00a0high-resolution bloggers pictures and quotes to support the\u00a0<strong>landing page<\/strong> and the foundation shade finder tool<\/li>\n<li><span style=\"font-size: 13px;\">influencers and bloggers <strong>reviews<\/strong><\/span><\/li>\n<li>personalized <strong>promo codes<\/strong><\/li>\n<li><strong>social media<\/strong> promotion<\/li>\n<li><strong>sponsored tweets<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Involving vloggers is crucial for cosmetic brands considering the large potential audience and the growing virality <strong>power of videos.<\/strong> Some of our YouTubers gather more than <strong>300,000 followers<\/strong> on their channel!<\/p>\n<p style=\"text-align: center;\">\u00a0<a href=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/03\/LightBulb_ShuUemura_US.png\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-3670 aligncenter\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/03\/LightBulb_ShuUemura_US-300x235.png\" alt=\"LightBulb_ShuUemura_US\" width=\"400\" height=\"310\" \/><\/a><\/p>\n<p><!--more-->To support the launch, each influencer published a detailed review of the <i>Lightbulb foundation<\/i> and sponge. They particularly loved the coverage and glow of the foundation.\u00a0<strong>16 reviews<\/strong> have been published in total, generating over 600 shares and <strong>9,000 interactions<\/strong> (clics and likes). Tutorial videos have been viewed more than<strong> 75,000 times<\/strong> on YouTube. This significant presence on social media and blogs has driven qualified traffic towards\u00a0<a href=\"http:\/\/www.shuuemura-usa.com\/\" target=\"_blank\">www.shuuemura-usa.com\u00a0<\/a>\u00a0and\u00a0<a href=\"http:\/\/www.shuuemura.ca\/\">www.shuuemura.ca<\/a>.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/03\/ShuUemura_LightBulb_US.png\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-3604 aligncenter\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/03\/ShuUemura_LightBulb_US-300x199.png\" alt=\"ShuUemura_LightBulb_US\" width=\"400\" height=\"269\" \/><\/a><\/p>\n<p>Our ambassadors loved promoting the new <i>Lightbulb foundation<\/i> as shown by the number of shares and their enthusiasm reviewing the product. \u00a0 Comments left after the reviews showed a great level of engagement from readers, they used the exclusive promo codes shared by bloggers to buy the foundation and other Shu Uemura\u2019s products.<\/p>\n<div title=\"Page 30\">\n<div>\n<div>\n<div>\n<p style=\"text-align: center;\"><em>&#8220;I love the coverage that it gives and how this foundation is a good match to my skin&#8221;<\/em>. <strong>Beautybitten<\/strong><\/p>\n<div title=\"Page 31\">\n<div>\n<div>\n<div>\n<p style=\"text-align: center;\"><em>&#8220;And the glow? I never appear shiny; it always gives me a healthy, radiant glow&#8221;.<\/em> <strong>Miss Maven\u00a0<\/strong><\/p>\n<div title=\"Page 32\">\n<div>\n<div>\n<div>\n<p style=\"text-align: center;\">&#8220;<em>Shu also has my photo featured on their website right now, as an example skin tone on their foundation shade finder! Pretty cool if you ask me :)&#8221;<\/em> . <strong>Xsparkage<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><strong>\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Finally, Made in Blog worked on a <a href=\"http:\/\/madeinblog.ca\/annonceurs\/conversations-sponsorisees\/\">sponsored tweet<\/a>s campaign to support Shu Uemura \u2018s Facebook contest. Theses tweets have generated over 5,000 clicks.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/03\/ShuUemura_LightBulb_Contest.png\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3614 aligncenter\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/03\/ShuUemura_LightBulb_Contest-300x207.png\" alt=\"ShuUemura_LightBulb_Contest\" width=\"400\" height=\"260\" \/><\/a><\/p>\n<p>\u00a0Discover more : <a href=\"hSp:\/\/www.youtube.com\/watch?v=bavmLi4uDpw\" target=\"_blank\">RaeViewer<\/a>, <a href=\"http:\/\/www.youtube.com\/watch?v=29HvzJ4BNHs&amp;feature=youtu.be\" target=\"_blank\">MakeUpbyAmarie<\/a>, <a href=\"http:\/\/www.youtube.com\/watch?v=5rzOvaj4h4s\" target=\"_blank\">Saaammage<\/a>, <a href=\"http:\/\/www.beautifymeeh.com\/2014\/01\/new-shu-uemura-lightbulb-foundation.html\" target=\"_blank\">BeautiFyMeeh<\/a>, <a href=\"http:\/\/www.xsparkage.com\/shu-uemura-the-lightbulb-foundation-review\/\" target=\"_blank\">Xsparkage<\/a>, <a href=\"http:\/\/www.bentleyblonde.com\/2014\/01\/shu-uemura-lightbulb-foundation-sponge.html\" target=\"_blank\">TheBentleyBlonde<\/a>&#8230;<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.bentleyblonde.com\/2014\/01\/shu-uemura-lightbulb-foundation-sponge.html\" target=\"_blank\">www.madeinblog.ca<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shu Uemura reached out to Made in Blog to promote the new Lightbulb Foundation. The objective of the campaign was to promote the launch of the product through bloggers of the US and Canadian markets.\u00a0 Made in Blog designed and implemented a comprehensive strategy integrating influencers at several levels. This large-scale plan included\u00a0: &nbsp; providing\u00a0high-resolution [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shu Uemura Lightbulb innovative campaign - Made in<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madein.co\/en\/uncategorized\/shu-uemura-lighbulb-amazing-campaign-2-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shu Uemura Lightbulb innovative campaign\" \/>\n<meta property=\"og:description\" content=\"Shu Uemura reached out to Made in Blog to promote the new Lightbulb Foundation. The objective of the campaign was to promote the launch of the product through bloggers of the US and Canadian markets.\u00a0 Made in Blog designed and implemented a comprehensive strategy integrating influencers at several levels. This large-scale plan included\u00a0: &nbsp; providing\u00a0high-resolution [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madein.co\/en\/uncategorized\/shu-uemura-lighbulb-amazing-campaign-2-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Made in\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-27T05:00:35+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/03\/LightBulb_ShuUemura_US-300x235.png\" \/>\n<meta name=\"author\" content=\"mariesgz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mariesgz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madein.co\/en\/uncategorized\/shu-uemura-lighbulb-amazing-campaign-2-2\/\",\"url\":\"https:\/\/madein.co\/en\/uncategorized\/shu-uemura-lighbulb-amazing-campaign-2-2\/\",\"name\":\"Shu Uemura Lightbulb innovative campaign - Made in\",\"isPartOf\":{\"@id\":\"https:\/\/madein.co\/#website\"},\"datePublished\":\"2014-03-27T05:00:35+00:00\",\"dateModified\":\"2014-03-27T05:00:35+00:00\",\"author\":{\"@id\":\"https:\/\/madein.co\/#\/schema\/person\/5b33361e5cdbc92b08a27aca5cb58720\"},\"breadcrumb\":{\"@id\":\"https:\/\/madein.co\/en\/uncategorized\/shu-uemura-lighbulb-amazing-campaign-2-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/madein.co\/en\/uncategorized\/shu-uemura-lighbulb-amazing-campaign-2-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/madein.co\/en\/uncategorized\/shu-uemura-lighbulb-amazing-campaign-2-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/madein.co\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shu Uemura Lightbulb innovative campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/madein.co\/#website\",\"url\":\"https:\/\/madein.co\/\",\"name\":\"Made in\",\"description\":\"Agence de marketing d&#039;influence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/madein.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/madein.co\/#\/schema\/person\/5b33361e5cdbc92b08a27aca5cb58720\",\"name\":\"mariesgz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/madein.co\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=retro&r=g\",\"caption\":\"mariesgz\"},\"url\":\"https:\/\/madein.co\/en\/author\/mariesgz\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Shu Uemura Lightbulb innovative campaign - Made in","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madein.co\/en\/uncategorized\/shu-uemura-lighbulb-amazing-campaign-2-2\/","og_locale":"en_US","og_type":"article","og_title":"Shu Uemura Lightbulb innovative campaign","og_description":"Shu Uemura reached out to Made in Blog to promote the new Lightbulb Foundation. 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