{"id":3770,"date":"2013-11-28T10:04:48","date_gmt":"2013-11-28T15:04:48","guid":{"rendered":"http:\/\/crememag.co\/?p=3770"},"modified":"2013-11-28T10:04:48","modified_gmt":"2013-11-28T15:04:48","slug":"shu-uemura-palettes-a-creative-campaign","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/youtube-en-en\/shu-uemura-palettes-a-creative-campaign\/","title":{"rendered":"Shu Uemura \u2013 Palettes: a creative campaign !"},"content":{"rendered":"

Shu Uemura<\/a> approached us to to elaborate and set tup an innovative digital strategy<\/strong> promoting custom palettes through bloggers\u2019 and vloggers\u2019 scope.<\/p>\n

We selected 3 top US bloggers (TheRaeviewer<\/a>, Beautifymeeh<\/a>, MissMaven<\/a>). Their mission\u00a0? To be part of an ambassador program by creating their own Shu Uemura day AND night palettes.<\/strong><\/p>\n

Bloggers were expected to promoting it through their blog, their Youtube channel and their social networks.<\/p>\n

\"Screen<\/a><\/p>\n

During this campaign, we created a close collaboration between brand and bloggers: dedicated section on the Shu Uemura<\/a>‘s website, promo code for each blogger, affiliate program. This special collaboration generated nearly $ 10,000 direct sales.<\/p>\n

\"Screen<\/a><\/p>\n

The 6 blog posts from our ambassadors generated more than 700 shares on social networks<\/strong>.<\/p>\n

\"post\"<\/a><\/p>\n

They spoke about palettes and its different shades :<\/p>\n

All four of the eyeshadows in my palette are highly pigmented and truly best in class, so velvety smooth and easy to apply. Source : Raeview<\/i><\/p>\n

All four shades are gorgeous! I love the finish and the texture of these shadows. It’s very soft, velvety, and glides on so smoothly! Source : Beautifymeeh<\/i><\/p>\n

The four colors I chose are classic, versatile, and can be used to create dramatic looks as well as more natural, subdued looks. I chose a very neutral palette that practically anyone can use! Source : Miss Maven<\/i><\/p>\n

Their Youtube videos, detailed tutorial, generated more than 300 000 views and more than 2500 comments\u00a0! <\/b><\/p>\n

\"youtube\"<\/a><\/p>\n

Readers feedback were very enthusiastic and they showed their will to try ShuUemura palettes :<\/p>\n

\"comments\"<\/a><\/p>\n

Some other bloggers bought the custom palette and present it on their blog to show their support :<\/p>\n

\"article-bonus\"<\/a><\/p>\n

This campaign have been a real success. Through a lot of blog posts and tutorial videos, our 3 ambassador\u2019s customized palettes and Shu Uemura\u00a0 had a huge visibility !<\/p>\n

 <\/p>\n

Discover our special Pinterest board<\/a> about this campaign.<\/p>\n

To be connected with all the MIB news, do not hesitate to follow us on Facebook<\/a> and Twitter<\/a> !<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Shu Uemura approached us to to elaborate and set tup an innovative digital strategy promoting custom palettes through bloggers\u2019 and vloggers\u2019 scope. We selected 3 top US bloggers (TheRaeviewer, Beautifymeeh, MissMaven). Their mission\u00a0? To be part of an ambassador program by creating their own Shu Uemura day AND night palettes. Bloggers were expected to promoting […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[1391],"tags":[],"acf":[],"yoast_head":"\nShu Uemura \u2013 Palettes: a creative campaign ! - Made in<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madein.co\/en\/youtube-en-en\/shu-uemura-palettes-a-creative-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shu Uemura \u2013 Palettes: a creative campaign !\" \/>\n<meta property=\"og:description\" content=\"Shu Uemura approached us to to elaborate and set tup an innovative digital strategy promoting custom palettes through bloggers\u2019 and vloggers\u2019 scope. 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