{"id":3829,"date":"2013-12-10T13:33:44","date_gmt":"2013-12-10T18:33:44","guid":{"rendered":"http:\/\/crememag.co\/?p=3829"},"modified":"2013-12-10T13:33:44","modified_gmt":"2013-12-10T18:33:44","slug":"maison-le-grand-a-campaign-based-on-recommendation","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/uncategorized\/maison-le-grand-a-campaign-based-on-recommendation\/","title":{"rendered":"Maison Le Grand : a campaign based on recommendation"},"content":{"rendered":"

Maison Le Grand<\/a>\u00a0hired us to recruit fans for its Facebook page via an application and a contest.<\/p>\n

\"Screen<\/a><\/p>\n

Our strategy<\/a>? Create a Facebook application with a unique 3-steps recruitment process.<\/p>\n

Our watchword : recommendation !<\/p>\n

1<\/strong> A \u201cLike gate\u201d was set up to encourage fans to like the page<\/p>\n

2<\/strong> Fans could fill out a contest registration form to win Maison Le Grand\u2019s\u00a0 products<\/p>\n

3<\/strong> Each registered user who talked about it to 5 friends won a VIP coupon<\/p>\n

The results of the campaign were amazing ! 4844 Fans<\/strong> were recruited during the campaign, which represents an increase of + 414 %<\/strong> !<\/p>\n

\"Screen<\/a><\/p>\n

Nearly 50 % of the Like Gate users<\/strong> became fans of the page.<\/p>\n

73 %<\/strong> of users who viewed the registration form participated in the contest.<\/p>\n

The 4033 fans generated during the contest period based on the recommendation generated over 2803 recommendations<\/strong>, which represents a rate of 70%<\/strong> !<\/p>\n

\"concours_maisonlegrand\"<\/a><\/p>\n

Thanks to this operation, Maison Le Grand<\/a>\u2019s website reached over 8200 unique visitors<\/strong>.<\/p>\n

Before the campaign , publications on Maison Le Grand\u2019s Facebook page involved approximately 1,100 people per month and an average of 217 people interacted with the page ( likes , comments, shares) .<\/p>\n

Now, Maison Le Grand<\/a>\u2019s publications affect nearly 4800 users (4 times more) and more than 2700 users react on the page (more than 10 times more).<\/strong><\/p>\n

This operation was a real success as it increased the number of fans over 414 %<\/strong> !It also allowed the brand\u00a0Maison Le Grand<\/a> to shine beyond existing fans by enjoying their valuable recommendations.<\/p>\n

To be connected with all the MIB news, do not hesitate to follow us on Facebook<\/a> and Twitter<\/a> !<\/p>\n","protected":false},"excerpt":{"rendered":"

Maison Le Grand\u00a0hired us to recruit fans for its Facebook page via an application and a contest.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[],"tags":[],"acf":[],"yoast_head":"\nMaison Le Grand : a campaign based on recommendation - Made in<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madein.co\/en\/uncategorized\/maison-le-grand-a-campaign-based-on-recommendation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maison Le Grand : a campaign based on recommendation\" \/>\n<meta property=\"og:description\" content=\"Maison Le Grand\u00a0hired us to recruit fans for its Facebook page via an application and a contest.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madein.co\/en\/uncategorized\/maison-le-grand-a-campaign-based-on-recommendation\/\" \/>\n<meta property=\"og:site_name\" content=\"Made in\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-10T18:33:44+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/04\/Screen-shot-2014-04-24-at-16.18.14.png\" \/>\n<meta name=\"author\" content=\"paulinehabert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"paulinehabert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madein.co\/en\/uncategorized\/maison-le-grand-a-campaign-based-on-recommendation\/\",\"url\":\"https:\/\/madein.co\/en\/uncategorized\/maison-le-grand-a-campaign-based-on-recommendation\/\",\"name\":\"Maison Le Grand : a campaign based on recommendation - 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