{"id":3852,"date":"2013-12-20T12:09:03","date_gmt":"2013-12-20T17:09:03","guid":{"rendered":"http:\/\/crememag.co\/?p=3852"},"modified":"2013-12-20T12:09:03","modified_gmt":"2013-12-20T17:09:03","slug":"holiday-collection-six-heart-princess-by-shu-uemura-war-of-looks-is-declared","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/uncategorized\/holiday-collection-six-heart-princess-by-shu-uemura-war-of-looks-is-declared\/","title":{"rendered":"Holiday collection &#8220;Six Heart Princess&#8221; by Shu Uemura: War of looks is declared!"},"content":{"rendered":"<p><a href=\"https:\/\/www.shuuemura.ca\/\">Shu Uemura<\/a>\u00a0approached us to promote <strong>the exclusive Holiday Collection<\/strong>, based on the upcoming animation series \u201c6HP (Six Heart Princess)\u201d directed by Takashi Murakami.<\/p>\n<p class=\"size-large wp-image-3838 aligncenter\"><a href=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/05\/products_img_main.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-3838 aligncenter\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/05\/products_img_main-560x329.jpg\" alt=\"13xmas_PRODUCT_LB_1.7_1\" width=\"560\" height=\"329\" \/><\/a><a href=\"http:\/\/www.madeinblog.ca\/annonceurs\/\"><!--more--><br \/>\nOur strategy<\/a>: Getting face two teams of bloggers <strong>in an incredible &#8220;war of looks&#8221;. Their mission ?\u00a0 Defend their colors. Their battlefield ? Social networks ! Their secret weapon ? An exclusive promo code to share with their communities.<\/strong><\/p>\n<p>We created 2 bloggers teams: Pink look Vs Black look to represent each palette.<\/p>\n<table>\n<tbody>\n<tr>\n<td><a href=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/05\/Screen-shot-2014-05-05-at-12.48.29.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3839\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/05\/Screen-shot-2014-05-05-at-12.48.29.png\" alt=\"Screen shot 2014-05-05 at 12.48.29\" width=\"269\" height=\"285\" \/><\/a><\/td>\n<td><a href=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/05\/Screen-shot-2014-05-05-at-12.48.39.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3840\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/05\/Screen-shot-2014-05-05-at-12.48.39.png\" alt=\"Screen shot 2014-05-05 at 12.48.39\" width=\"267\" height=\"288\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>After sharing their looks, they had to collect as many &#8220;likes&#8221; as possible!<\/p>\n<p>The fight was tight: a total of <strong>over 5 900 likes<\/strong> on Facebook and Instagram, <strong>more than 70 shares<\/strong>\u00a0on social networks only by our influencers and <strong>30 backlinks<\/strong> towards <a href=\"https:\/\/www.shuuemura.ca\/\" target=\"_blank\">Shu Uemura\u2019s website<\/a>.<\/p>\n<p>Looks and products have been shared over 20 times on Facebook and gathered <strong>over 4 400 likes<\/strong>!<\/p>\n<p><a href=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/05\/Screen-shot-2014-05-05-at-12.29.08.png\"><img decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-3841 aligncenter\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/05\/Screen-shot-2014-05-05-at-12.29.08-560x310.png\" alt=\"Screen shot 2014-05-05 at 12.29.08\" width=\"560\" height=\"310\" \/><\/a><\/p>\n<p><strong>Over 35 tweets<\/strong> directly generated from our influencers!<\/p>\n<p><a href=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/05\/Screen-shot-2014-05-05-at-12.35.12.png\"><img decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-3842 aligncenter\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/05\/Screen-shot-2014-05-05-at-12.35.12-560x518.png\" alt=\"Screen shot 2014-05-05 at 12.35.12\" width=\"560\" height=\"518\" \/><\/a><\/p>\n<p><strong>More than 20 500 likes<\/strong> on Instagram for our influencers pictures.<\/p>\n<p><a href=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/05\/Screen-shot-2014-05-05-at-12.44.21.png\"><img decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-3843 aligncenter\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/05\/Screen-shot-2014-05-05-at-12.44.21-560x338.png\" alt=\"Screen shot 2014-05-05 at 12.44.21\" width=\"560\" height=\"338\" \/><\/a><br \/>\nThe campaign was accompanied by a lot of\u00a0 <strong>content &#8220;bonus&#8221;<\/strong> which shows the involvement of bloggers\/vloggers, including <strong>2 videos<\/strong> created on Youtube by <a href=\"https:\/\/www.youtube.com\/watch%3Fv%3DZjfuCotsAo8\">RAEview<\/a> and <a href=\"https:\/\/www.youtube.com\/watch%3Fv%3DVH0-a6_L0LY\">Make-upDOLL<\/a> (<strong>generating over 53 000 views<\/strong>), and <strong>4 articles<\/strong> from <a href=\"http:\/\/www.theraeviewer.com\/2013\/11\/shu-uemura-takashi-murakami-holiday.html\">RAEviewer<\/a> , <a href=\"http:\/\/www.beautifymeeh.com\/2013\/11\/shu-uemura-holiday-collection.html\">Beautifymeeh<\/a> , <a href=\"http:\/\/sloabn.com\/2013\/11\/16\/shu-uemura-holiday-collection-dark-fairy-princess\/\">SLOABN<\/a> and <a href=\"http:\/\/pursebuzz.com\/2013\/11\/in-love-with-my-6-hearts-princess-collection-from-shuuemurausa-takashi-murakami\/\">Pursebuzz<\/a> .<\/p>\n<p><a href=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/05\/Screen-shot-2014-05-05-at-12.46.47.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-3844\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/05\/Screen-shot-2014-05-05-at-12.46.47-560x247.png\" alt=\"Screen shot 2014-05-05 at 12.46.47\" width=\"560\" height=\"247\" \/><\/a><\/p>\n<p><a href=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/05\/Screen-shot-2014-05-05-at-12.47.44.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-3847\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/05\/Screen-shot-2014-05-05-at-12.47.44-560x499.png\" alt=\"Screen shot 2014-05-05 at 12.47.44\" width=\"560\" height=\"499\" \/><\/a><\/p>\n<p>Our bloggers highlighted<strong> the packaging and quality of the products<\/strong>:<\/p>\n<p><em>&#8220;The graphics are too cute not to share!&#8221;<\/em> Rae Viewer<\/p>\n<p><em>&#8220;The 6 Hearts Princess collection from Shu Uemura is so cute I can not handle it.&#8221;<\/em> Xsparkage<\/p>\n<p><em>&#8220;It was my first time using cosmetics Any of Their aim the quality was sooo lovely. The cleansing oil is to die for! &#8221; <\/em>Saaammage<\/p>\n<p><i>\u201cI also applied Heroin Rose Lip &amp; Cheek Fun-Tasy to my lips and cheeks. I was so impressed by how beautifully pigmented these were, and when applied to the lips it left<\/i><i> <\/i><i>a matte velvet finish.\u201d\u00a0 <\/i>SLOABN<\/p>\n<p>Communities were enthusiastics and supported both teams:<\/p>\n<table>\n<tbody>\n<tr>\n<td><a href=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/05\/Screen-shot-2014-05-05-at-12.54.13.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-3846\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/05\/Screen-shot-2014-05-05-at-12.54.13-560x321.png\" alt=\"Screen shot 2014-05-05 at 12.54.13\" width=\"278\" height=\"160\" \/><\/a><\/td>\n<td><a href=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/05\/Screen-shot-2014-05-05-at-12.53.56.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-3845\" src=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/05\/Screen-shot-2014-05-05-at-12.53.56-560x327.png\" alt=\"Screen shot 2014-05-05 at 12.53.56\" width=\"280\" height=\"164\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>And the winner was&#8230; the pink team !<\/p>\n<p>The Holiday Collection has been a huge success with most of the products sold out as soon as early December !<\/p>\n<p>Bloggers and vloggers have been really engaged in the campaign with a lot of added value (video, articles, social media) and their enthusiasm showed through their posts with warm recommendations about the products !<\/p>\n<p>Discover <a href=\"http:\/\/fr.pinterest.com\/madeinblog\/shu-uemura-6-heart-princess-by-takashi-murakami\/\" target=\"_blank\">our special Pinterest board<\/a> about this campaign.<\/p>\n<p>To be connected with all the MIB news, do not hesitate to follow us on <a href=\"https:\/\/www.facebook.com\/madeinblog.ca?fref=ts\">Facebook<\/a> and <a href=\"https:\/\/twitter.com\/madeinblog\">Twitter<\/a> !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shu Uemura\u00a0approached us to promote the exclusive Holiday Collection, based on the upcoming animation series \u201c6HP (Six Heart Princess)\u201d directed by Takashi Murakami.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Holiday collection &quot;Six Heart Princess&quot; by Shu Uemura: War of looks is declared! - Made in<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madein.co\/en\/uncategorized\/holiday-collection-six-heart-princess-by-shu-uemura-war-of-looks-is-declared\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holiday collection &quot;Six Heart Princess&quot; by Shu Uemura: War of looks is declared!\" \/>\n<meta property=\"og:description\" content=\"Shu Uemura\u00a0approached us to promote the exclusive Holiday Collection, based on the upcoming animation series \u201c6HP (Six Heart Princess)\u201d directed by Takashi Murakami.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madein.co\/en\/uncategorized\/holiday-collection-six-heart-princess-by-shu-uemura-war-of-looks-is-declared\/\" \/>\n<meta property=\"og:site_name\" content=\"Made in\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-20T17:09:03+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/crememag.co\/wp-content\/uploads\/2014\/05\/products_img_main-560x329.jpg\" \/>\n<meta name=\"author\" content=\"paulinehabert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"paulinehabert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madein.co\/en\/uncategorized\/holiday-collection-six-heart-princess-by-shu-uemura-war-of-looks-is-declared\/\",\"url\":\"https:\/\/madein.co\/en\/uncategorized\/holiday-collection-six-heart-princess-by-shu-uemura-war-of-looks-is-declared\/\",\"name\":\"Holiday collection \\\"Six Heart Princess\\\" by Shu Uemura: War of looks is declared! 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