{"id":3962,"date":"2013-11-28T13:08:15","date_gmt":"2013-11-28T18:08:15","guid":{"rendered":"http:\/\/crememag.co\/?p=3962"},"modified":"2013-11-28T13:08:15","modified_gmt":"2013-11-28T18:08:15","slug":"stachestories-a-mustached-campaign-for-clarisonic-and-biotherm","status":"publish","type":"post","link":"https:\/\/madein.co\/en\/uncategorized\/stachestories-a-mustached-campaign-for-clarisonic-and-biotherm\/","title":{"rendered":"Stache Stories : a mustached campaign for Clarisonic and Biotherm"},"content":{"rendered":"

Clarisonic<\/a> and Biotherm<\/a>\u00a0teams at L\u2019Or\u00e9al Canada approached us to organize a blogger campaign<\/a> to promote their collaboration during Movember: www.stachestories.com<\/a>.<\/p>\n

\"header_logo\"<\/a><\/p>\n

Made in Blog selected 8 fashion bloggers<\/strong> (7 men & 1 woman) across Canada to promote Stache Stories<\/a>.<\/p>\n

Men were asked to share their Movember posting pictures of their staches or Movember streetstyles and encourage their readers to participate to the Stache Stories<\/a> contest. They received grooming products from Biotherm Homme and one Clarisonic Mia to take care of their moustache.<\/p>\n

\"product_clarisonic-fr\"<\/a><\/p>\n

We also selected a feminine blog to present StacheStories<\/a> and organize a give away to encourage women to post pictures of their boyfriend\u2019s, father\u2019s, brother\u2019s staches!<\/p>\n

\"Screen<\/a><\/p>\n

To support the blogger outreach strategy<\/a>, banners ads<\/a> were placed on blogs.<\/p>\n

20 articles<\/strong> were posted, with 72 shares on social networks<\/strong> and 44 backlinks<\/strong> to StacheStories<\/a>‘ website.<\/p>\n

\"Screen<\/a><\/p>\n

In their articles, bloggers talked about StacheStories<\/a>‘ concept…<\/p>\n

Chaque moustache a son histoire. C\u2019est pourquoi StacheStories existe. Allez sur le site pour voir les derni\u00e8res histoires de moustache des participants, dont les miennes! Perds ton temps <\/b><\/i><\/p>\n

…Clarisonic’s products…<\/p>\n

D\u2019ailleurs, savais-tu que les brosses Clarisonic nettoient 6x mieux qu\u2019un nettoyage avec les mains? Avec ces 300 oscillations par secondes, tu peux dire bye! aux peaux mortes et tes points noirs ne r\u00e9sisteront pas. En un mois, ma peau a totalement chang\u00e9e : teint plus clair, peau plus souple et douce, puis mes points noirs ont diminu\u00e9s de 50%. Le Clarisonic Mia est tout simplement g\u00e9nial, m\u00eame pour les peaux sensible, c\u2019est un must! Oh my mens wear!<\/b><\/i><\/p>\n

and Biotherm’s products.<\/p>\n

Apr\u00e8s la douche, j\u2019applique le soin confort hydratant AquaPower. Hyper confortable parce qu\u2019il d\u00e9salt\u00e8re et donne de la souplesse \u00e0 ma peau en quelques secondes. Rapidement absorb\u00e9, ma peau obtient un effet mat, et \u00e7a, j\u2019adore! Oh my mens wear!<\/b><\/i><\/p>\n

On social networks, the campaign generated more than 800 likes<\/b>, more than 70 pictures<\/b> on Instagram and more than 100 tweets<\/b> including the hashtag #stachestories.<\/p>\n

\"Screen<\/a>\"Screen<\/a><\/p>\n

Banners generated more than 120 000 impressions<\/strong>.<\/p>\n

This campaign won a lot of significant added content with more than 50 additional mentions<\/strong> through blog posts, shares, social mentions, videos to overcome campaigns expectations.<\/p>\n

2 premium bloggers included contest on their blogs and Perds Ton Temps<\/a> reviewed Biotherm Homme products and Clarisonic Mia through exclusive videos.<\/p>\n

\"Screen<\/a>To conclude, StacheStories <\/a>bloggers\u2019 campaign was very successful and overcomes brands objectives.<\/p>\n

With 20 posts and more than 70 pictures<\/strong> shared on Instagram this strategy enabled to reach a wide range of users.<\/p>\n

 <\/p>\n

Discover our special Pinterest board<\/a> about this campaign.<\/p>\n

To be connected with all the MIB news, do not hesitate to follow us on Facebook<\/a> and Twitter<\/a> !<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Clarisonic and Biotherm\u00a0teams at L\u2019Or\u00e9al Canada approached us to organize a blogger campaign to promote their collaboration during Movember: www.stachestories.com. Made in Blog selected 8 fashion bloggers (7 men & 1 woman) across Canada to promote Stache Stories. Men were asked to share their Movember posting pictures of their staches or Movember streetstyles and encourage […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[],"tags":[],"acf":[],"yoast_head":"\nStache Stories : a mustached campaign for Clarisonic and Biotherm - Made in<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madein.co\/en\/uncategorized\/stachestories-a-mustached-campaign-for-clarisonic-and-biotherm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stache Stories : a mustached campaign for Clarisonic and Biotherm\" \/>\n<meta property=\"og:description\" content=\"Clarisonic and Biotherm\u00a0teams at L\u2019Or\u00e9al Canada approached us to organize a blogger campaign to promote their collaboration during Movember: www.stachestories.com. 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